HeyJaredf (marketing) = art * science
Practical growth marketing frameworks for early-stage consumer startups.
- Indexed issues, last 90 days
- 6
- Latest publication
- Sep 25, 2026
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- Earliest in this view
- Jul 17, 2026
Latest issues
Interviewing Customers (opens the original)
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Most founders I talk to spend a lot of time talking to their early customers. (Good! Keep doing this.)Those interviews tend to focus on the product itself: what customers like about it, what would make them like it more, where it lets them down.There’s a missed opportunity to also ask questions that help nail marketing.These questions tend to be more open-ended, probing to understand the person’s life, beliefs and attitudes. You can learn things like: what’s happening in the customer’s world tha
Hiring Your First Head of Marketing (opens the original)
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I have two deeply held beliefs about early-stage startup marketing that guide how I think about hiring a head of Marketing.No early stage startup can effectively pursue multiple growth levers at once. You don’t have the time or the budget and you need to play to your advantages (see Questions #1 and 2 below). All the startup success stories you hear on podcasts and LinkedIn have a strong degree of revisionist history to them. 9 out of 10 early stage startups get one growth lever right to hit ini
Avoid the Vibecoding Trap (opens the original)
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I keep seeing the same mistake when people vibecode a landing page. (I’ve made it too.)They treat it like an easy button, rush into building, and forget to think first.<img alt="Staples easy button. Got it from the 2000s. : r/nostalgia" class="sizing-n
The Second Marketing Hire (opens the original)
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This advice is specifically for early-stage marketing leaders who are making their first full-time hire on their team.One of the hardest parts of early-stage marketing is figuring out how to resource against your strategy with limited budget.Marketing is an incredibly broad function: graphic designers sit under the same umbrella as data scientists. When you’re early stage, it doesn’t make sense to hire a specialist full-time.I always come back to Emily Kramer’s π-shaped marketer. The concept is
Plain Text Emails (opens the original)
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Welcome back to ✋ Friday Fives ✋, where I break down one growth marketing concept and make it easy to act on.The best growth tactics are often unglamorous things.A personal favorite: the plain text email.One that looks just like a regular email you’d send to a friend.You still send these to your email list through Klaviyo, Iterable, Mailchimp, etc., but with absolutely zero HTML formatting. As an example, here’s one Klaviyo generated for me:<a class="image-link image2" href="https:/
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