HeyJaredEye Style
A journal exploring the business, design and direction of the eyewear industry.
- Indexed issues, last 90 days
- 12
- Latest publication
- Sep 22, 2026
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- Earliest in this view
- Jul 14, 2026
Latest issues
Who Else Has It? (opens the original)
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I think most of us would say we choose the frames we stock on merit. We look at the quality of the design, think about how it’ll sit with our clients and check that the numbers work. It feels like a considered decision, and we’d certainly defend it as such. And then we hear the words, “such and such practice has it.”That line puts me off every time. Because if they’ve got it, I’m less interested.1 However, I have watched the very same sentence have a completely different effect on others. For th
The Extraordinary Cost of Dull (Optics Edition) (opens the original)
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Most of what I look at in a working week now is other people’s marketing. The positioning work I do means auditing supplier campaigns, stock projects mean trawling catalogues and creating range plans, working out what a practice actually needs (rather than what’s being pitched to them). Add in the frames themselves and I’m seeing a lot of “here’s our new collection” in any given week.I couldn’t really name what was bothering me until I came across a very entertaining paper that had nothing to do
Frame Stock: The Job We Were Never Taught (opens the original)
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I shared some thoughts on an Instagram Story last week and threatened to turn it into an essay. I kept coming back to the topic, poking it and prodding it in my mind… so here we are, back to the topic of stock. Specifically frames. Although the majority of my work is now with frame suppliers; I have, quite unintentionally, ended up with a couple of clients in the mix who are practice owners. The big challenge I’m helping them with, stock management. Sounds boring doesn’t it? Especially to those
How to Buy Frames at an Optical Trade Show (opens the original)
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It’s that time of year. The mid-point where we all start to assess how the year has gone so far, panic and subsequently decide to ‘really get our head down’ in September. It’s governed by the end of the school holidays for some (me included), where deep, focussed work is practically impossible until they are back at school. For others this new lease of work life is due to the change of season (hello autumn colours and winter dressing) and for many suppliers out there, it’s the looming trade show
The Work (opens the original)
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Some things I’ve been pondering.It’ll probably read like an unconnected list or series of thoughts, some of which I have answers to and some of which I don’t (yet). But it’s the Summer holidays and my brain is a little less focussed as I negotiate time, so I figured you’d forgive me a set of half-formed ones. Still useful, I hope. Just not the deep dive you’re used to.Subscribe nowTimingThe version of me reading emails in the school holidays (less time, mind on o
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