HeyJaredEYE OWN A BUSINESS
What does your dream optometry practice look like, and are you ready to make it a reality?Whether you’re an established owner, an aspiring optometrist, or someone looking to grow within the field, Eye Own a Business is your go-to resource for building a thriving practice and…
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- Sep 8, 2026
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Latest episodes
The Top Mistake Killing Your Second Pair Sales (It's Not Price) (opens the original)
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In this episode, Dr. Steve Vargo tackles a question that's easy to write off as an inventory problem but is actually a communication problem: why do most patients own five pairs of shoes and only one pair of glasses? Steve breaks down why the practices that sell more second pairs aren't better salespeople — they're better at staying curious about the patient in front of them, and that curiosity has to start in the exam chair, not the optical. He walks through what a real structured handoff betwe
“I Like to Make Money” — The Optometrist Who Refuses to Apologize for It (opens the original)
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In this episode, Dr. Steve Vargo sits down with Dr. Allan Panzer, OD, a Houston optometrist with 47 years in practice and owner of the Houston Dry Eye Clinic, for a wide-ranging conversation about the connection between financial ambition and clinical excellence — starting with a line most doctors would never say out loud: “I like to make money.” Steve and Allan dig into what that admission actually means for a practice. Allan walks through his history as an early Optos adopter — he was the seco
5 Not-So-Obvious Habits of Practice Owners Who Actually Get Ahead (opens the original)
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In this episode, Dr. Steve Vargo steps outside optometry to answer a question he's been chewing on for years: what actually separates practice owners who break through from the ones who stay stuck — and is any of it unique to eye care at all? Drawing on a decade of consulting with hundreds of independent practices, Steve breaks down five patterns he sees again and again in owners who reach the next level — from the “Who Not How” shift that gets owners out of their own way, to why avoiding a lead
How to Respond When a Patient Says 'ChatGPT Told Me This' (opens the original)
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In this episode, Dr. Steve Vargo tackles a scenario more and more doctors are running into: a patient sits down and says, "I looked this up on ChatGPT." How do you respond without sounding defensive—or losing the patient's trust? Drawing on recent research about AI and patient behavior, Steve unpacks an uncomfortable trend: patients are increasingly rating chatbot answers as more empathetic and trustworthy than their own doctor's. Research out of Penn State found that when AI disagreed with a ph
How to Stop Guessing and Start Building a Frame Buying System That Works (opens the original)
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In this episode, Dr. Steve Vargo sits down with Susan Daly for a practical, no-nonsense conversation about one of the most guesswork-driven parts of running a practice: frame buying. Steve and Susan unpack why most practices don't actually have a frame problem — they have a decision-making problem. Without clear processes, cadence, or data, frame buying tends to default to gut feel, favorite reps, or whoever's been there the longest. They talk through how to simplify the entire process down to s
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