Experimental Mind
A curated weekly newsletter with interesting reads at the intersection of experimentation, analytics and behavioral science. Get it in your mailbox on Monday.
- Indexed issues, last 90 days
- 9
- Latest publication
- Sep 29, 2026
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- Earliest in this view
- Jul 6, 2026
Latest issues
Two questions to ask your CEO (opens the original)
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Hey! Someone asked me what questions I’d put to a C-suite exec before taking an experimentation role. Good question. This week I share my answer and why I’d ask for that conversation even if I wasn’t looking for a job. Plus reads on product regrets, experiment ethics, and statistical models. You’ll also find the latest open roles, upcoming events, and a cartoon that made me smile.Brought to you by<div class="image2-inset
Experimentation Heroes 2026 nominees announced (opens the original)
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The nominees for DDMA Experimentation Heroes 2026 have been announced. Eight cases from OHRA, DPG Media, Centraal Beheer, JBL, ANWB, Achmea and Univé are competing for an award this year. On Thursday, 5 November, the nominees will present their cases at Hotel CASA Amsterdam, where an independent jury will select the winners across three categories: Conversion, Experimentation Culture and Beyond Web.The nominated cases reflect the growing scope of experimentation within organisations. Alongside e
Most decisions are two-way doors (opens the original)
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This week: on reversible decisions, CRO agency trends, and the six hardest open problems in large-scale experimentation. You’ll also find 1k+ open roles, upcoming events, and a cartoon that made me smile.Brought to you by<img alt="" class="sizing-normal" height="121" src="https://substackcdn.com/image/fetch/$s_!BYKT!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstac
Why your projects don’t show value (opens the original)
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This week: Q4 planning season is here, and most epics aren't ready for it. Also: Spotify explains why Bayesian A/B testing isn't worth the complexity. You'll also find 1k+ open roles, upcoming events, and something that made me smile.Brought to you by<img alt="" class="sizing-normal" height="121" src="https://substackcdn.com/image/fetch/$s_!BYKT!,w_1456,c_limit,f_auto,q_auto:good,f
Notes from Porto (opens the original)
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This week: I’m back from Future of Experimentation in Porto; a small, intense gathering that left me with more clarity than most conferences give me in a year. Also: the rise of the product builder, and how to get cited by AI. You’ll also find open roles, upcoming events, and something that made me smile. btw. today is the last day to sign up for the Women in Experimentation Summit, where I'll be sharing what I'm seeing on the job market.Brought to you by<a class="image-link
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