HeyJaredEverything is Advertising.
Dispatches from the trenches of advertising. Fiction & Non-Fiction.
- Indexed issues, last 90 days
- 10
- Latest publication
- Aug 21, 2026
- Audience
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- Earliest in this view
- Jul 13, 2026
Latest issues
Maree Didn’t Want the Damn Flowers. (opens the original)
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In an attempt to cleanse my TikTok feed of only political arguments, I’ve tried to linger on and watch more ‘hopecore’ content. First it started out as kind, nice, inspirational content that was actually kind of nice to scroll through before I went to bed. This kinda thing:<a href="https://www.tiktok.com/@purehopedaily/vid
I Accidentally Entered the Manosphere. (opens the original)
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I recently got sucked into the self-help/motivation side of TikTok where everything is about digging deep and finding the motivation to achieve all your dreams (at least that’s the recruitment layer I was in). That’s when I stumbled across this clip from Chris Williamson:<a href="https://www.tiktok.com/@chriswillx/
The Bike Wasn't the Real Business Anyway. (opens the original)
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The BackstoryPeloton has released its 2026 earnings report, and the results are…interesting. Technically, for the first time in the company’s history, they’ve had an actually profitable year. Honestly, I wasn’t sure post-pandemic we’d see the company ever again.I think most people know Peloton from the COVID-era. There was a very motivated brand of person that panic-bought a Peloton because it was finally time to focus on their health. Ultimately, the stationary bike
Aesthetic Distance. (opens the original)
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Picture yourself in a quiet neighborhood in Echo Park. You're at a buddy's dinner party, and one of his coworkers, Janine, is there, and she seems pretty cool. Then she announces to the table that “ she doesn’t really watch TV.” She continues on: she doesn't watch TikTok; her boyfriend reads fiction, but only the Fitzarraldo editions.Janine is definitely a real person, but for our purposes she’s a character created by Oren John. His original video is linked below, where he introduces this whole
Narrative Repositioning. (opens the original)
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There are a lot of brands out there that nobody really thinks about. Insurance companies, tax software, tire brands. Brands with incredibly high brand awareness that you know for one thing (and one thing only).These brands sit in an odd position, they have maximum trust, maximum awareness, and almost zero daily presence. Marketing doesn't normally talk about these kinds of brands, because most of the time you have the exact opposite problem. A brand’s budget, media plan, content, and agency part
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