HeyJaredEverything Clicks
Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.
- Indexed episodes, last 90 days
- 3
- Latest publication
- Sep 17, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest episodes
How loyalty programs work: the tech behind every scan - Megan Fortner (opens the original)
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Loyalty programs are built to feel like nothing at all. You scan at the pump, an offer lands, and your points move. Megan Fortner, Senior Manager of Loyalty & CRM Marketing at RaceTrac, is here to explain why they're anything but. She pulls back the curtain on the three platforms that have to talk to each other in milliseconds to make a single scan work, and what happens when just one attribute is wrong. Megan and host Shamir Duverseau dig into the two customers every marketer serves: the member
Behavioral Science Beyond Biases – Jen Clinehens from Choice Hacking (opens the original)
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Behavioral science is often treated like a list of biases you bolt onto a campaign. But that’s selling it short. It's really about understanding how real people decide in real contexts. Jen Clinehens, founder of Choice Hacking, joins the show to explain why context beats any single 'rule,' why social proof can backfire, and why marketing is really about the memories you leave behind. From the peak-end rule and IKEA's cinnamon buns to the false consensus trap that makes brands assume everyone thi
Inside B2B UX Design: Taming Complexity in High-Stakes Software - Lior Shagan (opens the original)
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Great B2B design is more about what you remove than what you add in. Lior Shagan, Product Designer at Agora, breaks down how he turns complex investment and real estate platforms into experiences that expert users actually trust. From mapping a user's mental model before designing a single screen, to defending user testing when budgets get tight, to where AI genuinely earns its place in the workflow, Lior shares the principles that make complicated software feel obvious. === Listen to the full e
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