HeyJaredEventUp
Welcome to EventUp, the podcast where people enthusiastic about live, hybrid, and virtual experiences stay in the know on the latest trends within the Events Industry.
- Indexed episodes, last 90 days
- 2
- Latest publication
- Aug 26, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 22, 2026
Latest episodes
118: Beyond Marketing: How Brands Show Up for People with Genetta Robinson (opens the original)
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Genetta Robinson , senior marketing strategist, brand consultant, and award-winning marketer, joins Amanda Ma , CEO & Founder of Innovate Marketing Group, to discuss what it really means for a brand to show up for people. Genetta shares how brands can build meaningful consumer relationships through human connection, authentic storytelling, community, and memorable experiences. She also discusses her work behind Hulu’s “Black Stories Always” campaign, the importance of showing up beyond cultural
117. Relationship Is the New ROI: Why Experiences Matter with Adrienne Fleming formerly with Zillow (opens the original)
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Adrienne Fleming , experiential marketing and employer branding leader, joins Amanda Ma , CEO and Founder of Innovate Marketing Group, to explore how experiential marketing has evolved beyond events into a powerful strategy for building relationships, community, and authentic brand connections. Drawing from her experience across luxury fashion, hospitality, sports, and tech, Adrienne shares how brands can create memorable experiences that attract top talent, strengthen employer brands, and leave
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