HeyJaredEVENT ABOUT IT: Event Marketing, Strategy & Business Growth
Struggling to make events drive business growth? Welcome to Event About It, the podcast for event-led growth. Hosted by Megan Martin, we ditch surface-level logistics for the high-stakes event strategy and event marketing your CEO, CMO, and CRO actually cares about.
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 11, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 10, 2026
Latest episodes
Which Four Numbers Do Executives Actually Want From Your Event? (opens the original)
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Six hundred registrations is not an answer. The first thing a CRO wants to know is which logos are in the room, and most event leaders cannot answer that without asking for time to go look. This is not a recap of the main episode. This is the meeting that rewrote our guest's entire career, told in full. Sara Ann Straw walked in with a binder, a highlighter, and a registration count. She walked out with an $80 million pipeline target attached to her event and no idea how to hit it. What she did i
The Event ROI Question Every CRO Asks and Nobody Preps For (opens the original)
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Most event teams are not badly run. They are badly wired. Three teams doing the same job in three different directions, and the event ROI conversation never actually happens because nobody owns it. This episode runs a live diagnostic on that wiring. Ten real decisions event teams make every week, sorted in real time into executor thinking or executive thinking, with a guest, Sara Ann Straw, who has walked into fractured global event organizations and rebuilt them from the inside. One of her call
Event Creator Programs: Are You Paying for Reach, Content, or Influence? (opens the original)
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Every event on the circuit is running some version of the same program right now. Comp the badge, comp the flight, comp the hotel, get content in return. Suddenly the registration list has "creators" on it, and almost nobody in the room agreed on what that word actually means, or what they're paying for when they use it. The quick answer: a content creator asks what to post this week. A thought leader asks what only they can say. An influencer asks whether their audience will buy what's being sh
The Event Content Lifecycle Nobody Teaches You (opens the original)
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Everyone talks about the agenda. Almost nobody talks about what happens before the venue is even booked, or what happens to that content a full year after the show wraps. In this Aftershow, we get into the parts of event content strategy that don't make it into most conversations: how sponsored sessions actually get negotiated, why celebrity keynotes mostly fail, and the one connection that made an Olympic-themed keynote at Tableau Conference actually work. If you caught the main episode, you al
Wi-Fi Disaster That Broke The Event Strategy (opens the original)
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Picture this: a dozen rooms, 200 attendees, a paid hands-on training session everyone showed up specifically for, and the Wi-Fi just... dies. Not for five minutes. For hours. Turns out the culprit wasn't the venue's internet at all, it was a stranger walking the floor with a pocket microwave sucking up bandwidth. This week's guest lived it, owned it in front of her entire leadership team, and turned it into one of the biggest lessons of her career. Stephanie Wells has spent 20+ years building th
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