HeyJaredEU Smart Tourism Podcast
The European Capital of Smart Tourism is an award by the European Commission to reward and celebrate innovative smart tourism practices across Europe. In this podcast series we will explore this world of smart tourism and the future of the tourism industry in Europe.
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- Sep 16, 2026
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- Sep 16, 2026
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Smart Gets You Further - Hybrid Tourism: blending work, travel and local life (opens the original)
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More visitors than ever are arriving with a laptop in their bag. In this episode, we explore hybrid tourism from two angles: Madeira, where a pandemic-era pilot project turned the island into a remote work hotspot and Helsinki, where the goal isn't attracting new visitors but encouraging the ones who already come to stay a little longer. Speakers: Micaela Vieira: Project Manager, Startup Madeira Jenny Taipale: Head of Marketing, Helsinki Partners Host: Misa Labarile, Policy Officer of the Europe
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