Ethical Entrepreneurship
Weekly insights from The Ethical Entrepreneurship Ecosystem™ framework, and behind-the-scenes thinking from the process of building ethical, well-resourced businesses that don't depend on performance, pressure or compromise.
- Indexed issues, last 90 days
- 15
- Latest publication
- Sep 25, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 26, 2026
Latest issues
[Ends tonight] Make more money from your existing offer. (opens the original)
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Final chance to join the Ethical Entrepreneurship Ecosystem™ with three 60-minute 1:1 calls with me included at no additional cost. I won’t be offering this again in 2026.Over the last twenty years, I’ve noticed a pattern: The women whose businesses never seem to get easier aren’t less talented than everyone else. They simply keep starting again.A new offer.A new trainingA new audience.A new marketing strategy.Each one feels like the thing that will finally unlock the next l
Build an ethical business that makes good money. (opens the original)
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One of the biggest reasons values-led women founders stay stuck financially is because they’ve been taught they have to make an impossible choice:Build a profitable business using tactics that rely on urgency, constant visibility and performance. Or build a business that reflects their values and accept that they’ll probably earn less.After twenty years of coaching women entrepreneurs, I know that you don’t need to resign yourself to this binary choice.The women who make the biggest financial sh
Stop building a business that requires more from you to make more money. (opens the original)
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You want a business that allows you to be properly resourced. One that supports your family, funds the causes you care about and means you can live in ease.But that business always feels just out of reach.As a woman entrepreneur, you are told that you lack confidence, need to be more visible or simply aren’t ambitious enough. If you don’t want to build a bigger business, perhaps you have ‘chosen to settle’.I reject that diagnosis.These explanations are so insidious because they keep the focus on
Build a business that generates more revenue without demanding more of you. (opens the original)
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After thirty years in business and nearly twenty years coaching founders on ethical business, I’ve reached a conclusion: Women don’t struggle to earn more because they lack expertise. They struggle because their businesses aren’t designed to generate more revenue without demanding more of their time and their nervous system.The highest leverage decision you can make is to redesign your business around one signature offer that becomes the core driver of your revenue.Ethical entrepreneurship isn’t
Redesign Your Business. Increase Your Revenue. Stay True to Your Values. (opens the original)
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You want to make more money, not for the sake of it, but because you know what becomes possible when you are properly resourced. You can support your family, create more ease in your life, fund the causes you care about and put more resources behind the change you want to make.Yet values-led women founders are still presented with a false choice about what it takes to earn more:Follow the conventional business playbook and accept the pressure, constant visibility, manipulative sales tactics and
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