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Esprouts by Ollie Ring

Ollie Ring offers his unique opinions on the business world of esports. An eclectic mixture of humour and honest-takes.

Newsletter · By Ollie Ring · Official site

Indexed issues, last 90 days
4
Latest publication
Sep 28, 2026
Audience
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Earliest in this view
Sep 7, 2026

Latest issues

  1. Issue · Sep 28, 2026

    A Completely Unscientific Taxonomy of AI People (opens the original)

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    I’ve been perusing LinkedIn more because I am part of the ‘open-to-work’ brigade. Trust me, I’d rather go back to just using it for puzzles each day.My instinctive behaviour when exploring potential work is to throw open the birthplace of opportunity – the land of the entrepreneur – where job openings floweth and thought leadership oozes from every crevice.Turns out, it’s just a lot of people shouting a lot of things about AI and writing. Instead of taking the default stance of getting very jade

  2. Issue · Sep 14, 2026

    Esports was Polymarket Global's #1 traded sport in August (opens the original)

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    No, you didn’t read it wrong. Yes, I was as surprised as you. With my role at risk of redundancy, I’ve had a chance to do some more API-tinkering and lo and behold, esports is alive! You heard it here first. There’s plenty of great coverage of prediction markets out there — see Scott Longley’s Earnings & More, Steve Ruddock’s Straight to the Point, and Dustin Gouker’s The Event Horizon — but no one really talks abou

  3. Issue · Sep 10, 2026

    Nirvana, Beastie Boys, and Crazy Taxi: the story of how Bryan Burton-Lewis became Axel (opens the original)

    Excerpt · Positive tone

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    Substack’s warning me that this is ‘nearing email length limit’, so I’ll keep it brief. I had a tremendous amount of fun writing this piece and speaking with Bryan Burton-Lewis, the voice of Crazy Taxi, multiple times. I hope you enjoy. Plus, a huge thanks to Bryan for both his time and the photos. Your support makes pieces like this possible. To support my work, consider becoming a free or paid subscriber.<form class="subsc

  4. Issue · Sep 7, 2026

    Courgette-clobbering with Planted! (opens the original)

    Excerpt · Positive tone

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    New phone, who this? Esprouts has become Lootboxes and Leftovers, purely to give me licence to wax lyrical about anything I see fit. So, a warm welcome back to anyone who perused Esprouts, and salutations to anyone new. A mandatory life update: Over the last 18 or so months, I’ve had the pleasure of heading up content across a portfolio of gaming and esports sites. All good things must come to an end, and my role is at risk of redundancy. I’ve really enjoyed broadening my remit into gaming, and

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