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Escaping GENERICA

Why do our communities all look the same? Why can't we build what we actually want? Essays exploring the forces that shape the places we live.

Newsletter · By Jeff Kerr · English · Official site

Indexed issues, last 90 days
11
Latest publication
Sep 22, 2026
Audience
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Earliest in this view
Jul 14, 2026

Latest issues

  1. Issue · Sep 22, 2026

    What the Universe Knows About Cities: Why the Corner That Already Has Three Businesses Is the Only One Worth Feeding (opens the original)

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    <img alt="" class="sizing-normal" height="977" src="https://substackcdn.com/image/fetch/$s_!rXB8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F43bca215-3cc1-476b-bfd3-ae2d47038966_2528x1696.pn

  2. Issue · Sep 15, 2026

    Being OF the Water, Not ON It (opens the original)

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    <img alt="" class="sizing-normal" height="977" src="https://substackcdn.com/image/fetch/$s_!lOzZ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d1120ad-2c7b-45c9-a93d-967ea4420444_2528x1696.pn

  3. Issue · Sep 8, 2026

    The Four Horsemen of the Clipboard (opens the original)

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    <img alt="" class="sizing-normal" height="977" src="https://substackcdn.com/image/fetch/$s_!UpY6!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8bd15d65-f65e-4a75-8292-ede6d8c6844b_2528x1696.j

  4. Issue · Sep 1, 2026

    The Friction Floor: Why the neighborhood I defended felt like too much work (opens the original)

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    <img alt="" class="sizing-normal" height="848" src="https://substackcdn.com/image/fetch/$s_!2yGa!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F616dca5a-4e96-4c43-8a8d-a39e78a87f8a_1264x848.png"

  5. Issue · Aug 25, 2026

    The Golden Shovel Fallacy: Why We Celebrate Giants and Ignore the Invisible Builder Three Blocks Away (opens the original)

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    “ Every community has a Mike—the local builder who doesn’t get the golden shovel or the photo op. He’s just trying to add four units to the neighborhood while fighting the same bureaucratic buzzsaw as the mega-developer, but without the legal team. We’ve made the real solution illegal.”<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!5wQe!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F08ed4

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