Escape Your Limits & LIFTS
ESCAPE YOUR LIMITS:Inside the minds of fitness industry influencers.Find out what drives, fuels and motivates the leaders in health and fitness.
- Indexed episodes, last 90 days
- 13
- Latest publication
- Sep 27, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 5, 2026
Latest episodes
Australia Special: Is Australia Showing Us What's Next in Fitness? (opens the original)
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Why does Australia continue to punch above its weight in the global fitness industry? In this Australian special of LIFTS, Matthew Januszek is joined by Mohammed Iqbal, reporting from Melbourne after spending the week meeting BFT, KX Pilates and Strong Pilates. Matthew and Mo explore why Australia has become such an influential fitness market and what operators elsewhere could learn from its approach to franchising, Pilates, member engagement, community, recovery and competitive fitness. They lo
Are the Biggest Fitness Brands Losing Their Grip on the Consumer? (opens the original)
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Is the fitness industry still telling consumers what they want — or are consumers increasingly telling the industry what it needs to deliver? In this episode of LIFTS, Matthew Januszek and Mohammed Iqbal unpack some of the biggest stories shaping health, fitness and wellness. They discuss the questions being raised around wearable accuracy, how WeightWatchers has responded to the rise of GLP-1s, and why consumers using GLP-1s could represent an important opportunity for the fitness industry. The
LIFTS Episode 141 – The YMCA Is Over 180 Years Old. How Have Its Gyms Stayed So Relevant? (opens the original)
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Welcome to another episode of LIFTS, where we explore the future of fitness, wellness and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal are recorded live at the Life Fitness and Hammer Strength YMCA Innovation Summit, where they're joined by four YMCA leaders: Boyd Williams, Hodge Patterson, Crystal Trawick and Ernest Kaehler. The YMCA has been around for more than 180 years, yet it continues to operate in a fitness industry transformed by new technology, changing
LIFTS Episode 140 – Your Members Know More Than You Think | Life Fitness (opens the original)
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Welcome to another episode of LIFTS, where we explore the future of fitness, wellness and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal visit Life Fitness and Hammer Strength HQ in Chicago, where they're joined by Andrew Mahadevan and Dan Wille from Life Fitness to explore how a more informed and increasingly demanding fitness consumer is shaping the future of the industry. Today's gym members know more than ever before. Social media, podcasts, athletes and creato
LIFTS Episode 139 – The Member Has Changed. Has the Fitness Industry? | ABC Fitness Round Table (opens the original)
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Welcome to another episode of LIFTS, where we explore the future of fitness, wellness and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Tony Small, co-founder of Replify, Richard Earney, National Wellness Director at Midtown Athletic, and Mason Levey, co-founder of Y7 Studio, for a special round table recorded live at an exclusive VIP dinner in Chicago, brought together in partnership with ABC Fitness . The fitness consumer is changing. From AI and G
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