HeyJaredEscape Velocity - Where Strategy Meets the Unexpected
Escape Velocity is a podcast about growth at the edge—where courage, creativity, and clarity meet change. Hosted by Tracey Halvorsen, CEO of adeo, each episode explores the real stories behind reinvention, leadership, and bold decision-making.
- Indexed episodes, last 90 days
- 4
- Latest publication
- Sep 29, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 23, 2026
Latest episodes
From the Archives: Marketing Can't Fix the Product | Carol Keese (opens the original)
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Higher ed keeps asking how to communicate its value. Carol Keese asks whether the product, the price, and the proof need to change too. In this six-minute excerpt, we talk about trust, hidden costs, and why outcomes should shape the message. From the Archives brings you short highlights from past Escape Velocity conversations. This excerpt is from episode 32, originally released July 23, 2026. Listen and read the highlight transcript Listen to the full conversation on Spotify Full conversation a
From the Archives: Who Your Admissions Website Leaves Out | Dayana Kibilds (opens the original)
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Dayana Kibilds was fluent in English and still missed a requirement when she applied to college in the U.S. In this nine-minute exchange, we talk about the assumptions buried in admissions language, who has the help to decode it, and a simple way to see the wall your financial aid pages might be putting up. From the Archives brings you short highlights from past Escape Velocity conversations. This excerpt is from episode 27, originally released March 16, 2026. Listen to the full conversation on
Why Higher Ed Websites Still Look the Same, with Voltaire Santos Miran (opens the original)
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Why do higher ed websites still struggle with the same problems they faced in the 2000s? And why do so many of them look alike? Tracey Halvorsen talks with Voltaire “Volt” Santos Miran, EVP of Brand and Web Strategy at Carnegie and co-founder of mStoner, about copycat design, shared governance, underfunded web teams, the tension between innovation and proof, and what colleges misunderstand about storytelling. They also get into AI, accessibility, agency-client relationships, and why institutions
Carol Keese - A CMO Says Marketing Isn't the Fix (opens the original)
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Carol Keese has spent her career marketing trust in places where trust is the whole game: Johns Hopkins Medicine, Children's National, the University of Virginia, and now the University of Oregon. So when a CMO stands up and says marketing isn't the fix, it's worth listening. That's the argument at the center of this conversation. Carol wrote a piece in Inside Higher Ed called "Higher Education Was Built on Scarcity. That Model Is Breaking," and it cuts against her own profession. Her point: hig
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