ESErnie Schenck

1. Article · Sep 16, 2026 · By Ernie Schenck

   It’s Hard To Work In The Dark | Communication Arts (opens the original)

   Excerpt · Neutral tone · English

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   I used to know a creative director in Boston. Old school. The kind of guy who kept a beat-up copy of Hey Whipple in his bottom drawer and could recite Bernbach from memory. Every Friday afternoon, he’d open his office door, someone would show up with a few Millers, and for two hours, the work got torn apart and put back together. Nothing mean about it. It’s what happens when smart people trust each other enough to be honest. He retired a few years ago. The agency went mostly hybrid not long afte

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2. Article · Jul 22, 2026 · By Ernie Schenck

   The Three Most Frightening Words In Advertising: I. Am. Invisible. | Communication Arts (opens the original)

   Excerpt · Critical tone · English

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   After Muhammad Ali retired from boxing, he tried to become a movie star. Hell, if O. J. Simpson could pull it off, so could he. He landed a role in a TV miniseries called Freedom Road, playing an ex-slave who becomes a US senator. When it aired, the New York Times said this: “A glaring distinction of Freedom Road is that it takes Muhammad Ali, certainly one of the more vibrant personalities of this century, and makes him dull.” The man who had remade professional sports, who had floated and stun

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