HeyJaredErin Rodrigue
- Indexed articles, last 90 days
- 20
- Latest publication
- Sep 29, 2026
- Outlet visibility, for Hootsuite Blog
- Top 500K sites
- Earliest in this view
- Jul 30, 2026
Latest articles
What is audience intelligence? A guide for marketing teams (opens the original)
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Your audience has probably changed since the last time you updated the persona deck. Audience intelligence helps you catch those changes before your marketing starts running on assumptions. Read on to learn what it is, why it matters, and how to get started. Audience intelligence is the ongoing practice of using data to understand your audience beyond basic demographics, including their motivations, behaviors, interests, and influences. The ongoing part matters. A one-off study gives you a usefu
Millennials and social media: Trends, habits, and tips for 2026 (opens the original)
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If you ever sent a Facebook poke, there’s a good chance this article is about you. Millennials have been online since the awkward early days. Now they’re older, busier, and a little pickier about what gets their attention. Keep reading to learn how Millennials use social in 2026 and how to build a strategy that keeps up. Millennials are the generation born between 1981 and 1996, which puts them at roughly 30 to 45 years old in 2026. They may not be the youngest generation online anymore, but the
What is predictive media intelligence? A guide for marketing teams (opens the original)
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Marketing would be a lot easier if you could predict the future. Unfortunately, that’s not an option (unless you know something I don’t). But there is something close to it: predictive media intelligence. Here’s how it works, and how to actually use it. Predictive media intelligence uses AI, real-time signals, and historical patterns to forecast where conversations or audience attention may be headed next. It does this by scanning social media, news, and the wider web for early signs that someth
Marketing silos: What they are and how to fix them - Social Media Marketing & Management Dashboard (opens the original)
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If your paid team and your social team have never met, you probably have a silo problem. Silos have a way of turning one marketing department into a bunch of separate little worlds. This guide breaks down why they form, what they cost, and how to bring teams together. Marketing silos are barriers between teams that make it hard to share information, ideas, and plans. Sometimes the separation is obvious: paid media has one plan, social has another, and neither knows what the other is doing. Other
What is Gen Alpha marketing? A strategy guide for brands (opens the original)
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If the phrases “6-7,” “brainrot,” or “skibidi” mean absolutely nothing to you, you might have a Gen Alpha blindspot. In this guide, we’ll break down everything you need to know about marketing to Gen Alpha: who they are, what makes them different, and how to actually reach them on social. Gen Alpha marketing is how brands reach and connect with kids and teens born from 2010 to 2024. While that might sound like a niche audience, it’s actually not. Gen Alpha is the largest generation in the world,
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For Hootsuite Blog, the outlet · Measured Aug 1, 2026
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