EP.IC - Edric Poon In Company
Edric Poon In Company (EP.IC) - is the podcast that "humanizes" the role of a CxO and brings the stories of Entrepreneurs and Professionals in Asia to you!
- Indexed episodes, last 90 days
- 4
- Latest publication
- Aug 24, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 13, 2026
Latest episodes
EP.IC 088 - Secrets to great copy with AI | Audrey Chia (opens the original)
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Three years ago, a client told Audrey Chia to her face that she was going to be replaced by AI. Her response: if I'm going to be replaced, I want to be the one to do it. Audrey Chia, founder of Close With Copy and one of the top 5% of LinkedIn creators in Singapore, joins EP.IC to explain how she rebuilt a traditional copywriting business into an AI-assisted one. She started taking $5 gigs on Fiverr while working full time at an ad agency on Nike, IKEA and Samsung, learning direct response the h
EP.IC087 - AI, Jobs and the Great Reshuffle | Adrian Choo (opens the original)
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Leaders can't find good hires. Job seekers can't get replies. Adrian Choo says both sides are playing the wrong game. Career strategist Adrian Choo, CEO and founder of Career Agility International, joins EP.IC to explain how hiring really works now. Why sectors grow and cut at the same time. Why "learn AI" is as empty as "buy low, sell high." Why the certificate you collected last year is already gone if you never used it. And why recruiters look at your LinkedIn long before they ask for your CV
EP.IC086 - Why Clean Energy Is Now a National Security Issue | Mel Lanvers-Shah (opens the original)
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Something changed in Asia's energy story. Clean energy used to be a step-by-step expansion of the renewables mix. Now it's being treated as energy security and energy sovereignty, and that has rewired how governments and markets move. In this episode of EP.IC Events, Edric sits down with Mel Lanvers-Shah, Managing Director of CoLab and the team behind CETA (Clean Energy Transition Asia), Southeast Asia's clean energy event heading to MITEC in Kuala Lumpur this November. Mel explains why Malaysia
EP.IC 085 - PR is essential for your business | Julie Chiang, APRW (opens the original)
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Most business owners treat PR as a "later" problem — a luxury for when they're bigger, or a fire extinguisher for when something's already gone wrong. Julie Chiang has spent over 30 years arguing the opposite.As founding director of APRW, one of Singapore's most enduring independent communications agencies, Julie has worked across the entire spectrum — from small lifestyle brands to Lamborghini, from five-person teams to the Ministry of Health. In this episode of EP.IC, she makes the case for PR
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