Entrepreneur Conundrum
Join Virginia Purnell as she speaks to growing entrepreneur startups in the different ways that they are trying to become a subject matter expert.
- Indexed episodes, last 90 days
- 11
- Latest publication
- Sep 14, 2026
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- Earliest in this view
- Jul 6, 2026
Latest episodes
How to Rank in AI Search (AEO) with Kevin Roy (opens the original)
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Kevin Roy started GreenBanana SEO in 2009 by building three websites for free and asking those clients to tell their friends. Nineteen years into studying search, he still puts in a minimum of five hours a week on it, and lately most of that time goes to answer engine optimization: figuring out what makes ChatGPT, Gemini, and Claude decide your business is worth citing. He walks through the Three Block Blueprint he uses on client pages, explains why every page needs its own schema rather than a
Personal Brand vs Persona: What Leaders Get Wrong (opens the original)
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April Martini and Anne Candido are the co-founders of ForthRight People, a leadership performance company focused on building high-performing leaders from the inside out, and the co-authors of The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things. Between them they bring more than 45 years of experience and hundreds of coached leaders, and they found each other by accident. April had spent 17 years in creative agencies and gone out on her own. A ye
Leadership Doesn't Require a Title | Greg Hoover (opens the original)
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Greg Hoover spent decades in the C-suite of the relocation and moving industry, running Bekins Van Lines and A. Arnold Relocation as CEO, New World Van Lines as COO, and holding President, CMO, and COO roles at Atlas Van Lines and Atlas World Group. Two years ago he was outsourced. That turned into consulting work, which became Third Star Consulting, and the work has since shifted away from business improvement and toward leadership and team development. Along the way he wrote Lead Anyway: Ordin
How to Prioritize When the List Never Ends | Wilson Zehr (opens the original)
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Wilson Zehr has spent more than 25 years in technology and telecommunications, across six large-scale startups and over $60 million in venture funding. He started out writing compilers as a software engineer, moved into marketing and executive leadership, ran Sequent Computer's global relationship with Oracle, and helped build eFusion, an early voice-over-IP company backed by Intel, Microsoft, France Telecom and Telecom Italia. Today he runs Zairmail, a platform that automates the production and
English Fluency Won't Make You a Global Leader (opens the original)
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Maaya Konishi left investment banking because she was not interested in finance or M&A, and she had worked out that going to work every day is tough when you do not care about the work. She went back to what she was actually into, which was language, and built Communica into an English education and leadership communication company that has now worked with more than 4,000 Japanese professionals. What she found there surprised her. She started out believing the language barrier was the thing keep
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