HeyJaredEnterprising Minds
Welcome to Enterprising Minds, where industry veterans, and friends, Alex Pokorny, Ruthi Corcoran, and Dave Dougherty delve into the evolving world of digital marketing, merging insights with innovation.
- Indexed episodes, last 90 days
- 4
- Latest publication
- Sep 22, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 29, 2026
Latest episodes
Ep 85: The Three-Week Funnel That Keeps a Job Search Moving (opens the original)
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Alex opens with a side project he cannot put down: a statistical model that answers which small business a town can actually support, and where it should go. He built it from free U.S. Census APIs, Overture business data, and a federal dataset on underserved healthcare areas, stitched together with Python in a free Google Colab notebook. The finding underneath the project is the part worth keeping. Population-dependent businesses hold a fairly tight ratio to the people around them, and when a...
Ep 84: Handing Out AI Licenses Is Not a Rollout (opens the original)
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Buying AI seats is not the same as rolling out AI. The gap between the two is training, and it's where most enterprise deployments quietly stall. This episode covers what actually drives adoption: culture, access setup, and hands-on demos that give people a reason to care before you hand them a tool. AI doesn't behave like a normal software rollout. The capabilities keep shifting from chat to reasoning to more autonomous work, so training built for one stage goes stale fast. The hosts also dr...
Ep 83: The ROI of AI - Productivity, Creativity, and the Work That Actually Matters (opens the original)
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What is the real ROI of AI—and how do you prove it without reducing every benefit to hours saved or headcount eliminated? Alex and Dave dig into the increasingly complicated business case for enterprise AI, from software licenses and token costs to agentic workflows, human oversight, and the danger of measuring productivity by output alone. They examine why an AI-generated presentation, report, marketing campaign, or analysis isn’t automatically valuable just because it was created faster. Th...
Ep 74: AI Wrote the Report and Missed the Biggest Problems (opens the original)
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In this episode of Enterprising Minds, the team digs into where AI still falls short in real-world work. Alex shares how Claude and ChatGPT produced polished SEO and paid search reports that completely missed critical issues hiding in the source data, while also struggling badly with logic and humor in a fiction-writing experiment. Ruthi and Dave unpack why AI often excels at summarizing known best practices but stumbles when real judgment, application, and iterative thinking are required, le...
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