HeyJaredEnterprise Thought Leadership
As technology disruption accelerates, the Enterprise Thought Leadership Podcast shares insights from business and technology leaders at the forefront of enterprise transformation.
- Indexed episodes, last 90 days
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- Aug 27, 2026
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- Aug 27, 2026
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Ep.94 | Building a castle on sand: Modern's Adrianne Haynes-Samuel on why marketing attribution keeps breaking (opens the original)
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Consolidating the MarTech stack was supposed to produce one clear reporting picture. It did not. Adrianne Haynes-Samuel, digital and technology principal at Modern, argues the tooling is rarely the problem. The data model underneath it is. It goes out of date as service offerings change and CRM fields get edited. Taryn Breetzke speaks with Adrianne about Halo IQ, the product she heads up. It sits on top of an existing stack, normalises CRM data and maps every interaction on an account. She expla
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