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Engineering Brand Love

Engineering Brand Love explores how modern brands build trust, affinity, and emotional connection in an AI and tech-driven, performance-obsessed world.Hosted by The Shipyard, this series goes beyond trends to unpack the real work behind brands people choose, defend, and stay…

Podcast · By The Shipyard + Advertising Week · English · Official site

Indexed episodes, last 90 days
2
Latest publication
Sep 17, 2026
Audience
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Earliest in this view
Jul 14, 2026

Latest episodes

  1. Episode · Sep 17, 2026

    The Joy of Advertising, Featuring Geno Schellenberger and Jack Westerkamp of Breaking & Entering (opens the original)

    Episode notes · Positive tone

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    What happens when two advertising outsiders build one of the industry’s most recognizable media platforms by refusing to take the business quite so seriously? In this episode of Engineering Brand Love, Rick and Josh Milenthal sit down with Geno Schellenberger and Jack Westerkamp, creators of Breaking & Entering, to talk about the people, personalities and creative energy that keep advertising interesting. They explore why joy matters in an industry increasingly defined by pressure and uncertaint

  2. Episode · Jul 14, 2026

    Your Move: How Ohio Became Number 1 (opens the original)

    Episode notes · Positive tone

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    What does it take to change the perception of an entire state? Rick Milenthal and David Grzelack sit down with Ryan Squire, VP of Marketing and Communications at JobsOhio to learn the back story on why CNBC just named Ohio the best state in the country for business – rising from number 31– just a decade ago. Ryan shares the remarkable story behind JobsOhio’s privately funded economic development model, the strategy driving Ohio’s resurgence in manufacturing, aerospace, semiconductors and life sc

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