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ENG Sales

Defaulted into head of sales? ENG Sales helps founders turn sales chaos into repeatable revenue. Weekly I share what I learned building $100M in B2B revenue, giving you one action step you can take. Subscribe for FREE & get Revenue Flywheel Diagnostic.

Newsletter · By David Roy · Official site

Indexed issues, last 90 days
13
Latest publication
Sep 29, 2026
Audience
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Earliest in this view
Aug 6, 2026

Latest issues

  1. Issue · Sep 29, 2026

    TFT: Your Quietest Customer Is Already Leaving (opens the original)

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    We hit the performance numbers.We had equipment ready before they asked for it.They still walked.No angry email. No meeting where somebody pounded the table about a missed delivery. The account just went quiet, and then the work went to another vendor. Things were going fine with them, but fine is where the work starts to slip away.For three years that customer was one of the easiest relationships on my book. Regular meetings. Real performance gains. A primary contact who picked up the phone. If

  2. Issue · Sep 22, 2026

    TFT: Authority Earns Respect. Memorability Earns the Call. (opens the original)

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    They nodded through the whole call.They agreed with every pain point you named.Then they hired the person they remembered.The idea behind this article came from Pinkie. Check out more of her work at AI Meets Girlboss. She’s the one who helped me understand what memorability is really about. I ran ENG Sales through her Visual Brand Distinctiveness Test, which scores a brand across six dimensions from Made to Stick. Simple, Credible, and Concrete all came back at 4 out of 5. Unexpected, Emotional,

  3. Issue · Sep 15, 2026

    TFT: Why Does Your Revenue Keep Flattening? (opens the original)

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    You sold hard for two weeks.Every deal you worked closed.Then you looked up and the pipeline was empty.So you went back to prospecting. Three weeks later the calls turned into conversations, the conversations turned into proposals, and revenue spiked again. Then you disappeared into delivery and the whole thing flattened out again.That sawtooth has a name and that name is… YOU.Nearly every piece of advice about documenting your sales process sells you a future where you are not in the room. At l

  4. Issue · Sep 11, 2026

    You Delivered the First Outcome...Now What? (opens the original)

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    Another great conversation with !Once you delivered the first value you earn the right to ask for the second and third problem. How do you maintain the trust and build more?How do you expand the fields you are farming?Will AI help you or hurt you?Subscribe nowThank you to everyone who tuned into my live video! Join me for my next live video in the app.<img class="install-s

  5. Issue · Sep 10, 2026

    You Don’t Have a Closing Problem (opens the original)

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    I was curious what other creators and builders actually run into when they sell their own products and services.So I pulled together a survey.Of several answers James Presbitero (who writes Unpromptable) said the thing I think most of them were feeling. Here is how he described the hardest part:“They book a call, we talk. They seem really interested, and we book multiple more conversations, but they kind of fizzle out. Their interest disappears at that time.”Read that again. The calls happen. Th

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