Endless Customers
Earn Trust & Win Customers In The Age Of AI. We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age.
- Indexed episodes, last 90 days
- 21
- Latest publication
- Sep 22, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
Stop Doing Everything: The Smarter Way to Build Your Brand (opens the original)
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Kirk Behrendt did not grow ACT Dental's audience by trying to be everywhere. He focused on speaking, podcasting, and showing up consistently. ACT Dental published more than 1,000 podcast episodes and reached more than 125,000 unique listeners worldwide before the company became part of Smile Source. Kirk explains why he tracks unique listeners instead of raw downloads, why consistency matters more than perfect production, and how one nervous speaking engagement in 2009 led to nine speaking booki
How He Built a 600-Page Website With AI for Under $1,000 (opens the original)
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Can a business owner with no coding skills build a real website using AI, or does that only work in a demo? Scott Payne, owner of Scott Payne Custom Pools, followed Endless Customers for years but never felt ready to implement it himself. Then he discovered AI tools like Wispr Flow and an agent called Manus. In less than a month, Scott used them to build a 600-page website for under $1,000. On this episode of Endless Customers, Bob Ruffolo talks with Scott about the tools he used, what he got wr
Can You Implement Endless Customers With AI Alone? (opens the original)
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If AI can build your marketing strategy in an afternoon, do you still need a coach to make it work? Tom DiScipio has watched this play out firsthand, including a prospect who canceled a coaching call after building their own Endless Customers plan with AI. He and Bob Ruffolo break down exactly where AI gets a marketing strategy right, and where it quietly leaves gaps that only experience catches. On this episode of Endless Customers, Bob Ruffolo talks with Tom DiScipio, about when self-implement
Are ChatGPT Ads Worth It for Your Business? (opens the original)
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OpenAI opened up advertising inside ChatGPT to every business this year, but the platform is still missing basics like a direct HubSpot connection and reliable conversion tracking. Tanner Holman, Head of Paid Media at IMPACT, breaks down who it's actually built for right now (mostly retailers and ecommerce brands with a product feed), who should hold off (most home services and B2B companies), and the simple test framework to use once you're ready to try it. On this episode of Endless Customers,
Why We Completely Rebuilt Endless Customers Live for 2026 (opens the original)
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This year's Endless Customers Live agenda got rebuilt from the ground up, built around 10 factors of becoming a known, trusted, and recommended company instead of the old pillars approach. Stephanie Baiocchi, Director of Marketing and Events at IMPACT, joins Bob Ruffolo to walk through what changed, why getting recommended by AI is only half the job, and what to expect at this year's event in Hartford. On this episode of Endless Customers, Bob Ruffolo talks with Stephanie Baiocchi about the new
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