EmailTalk
A podcast for emailgeeks, who want to do email marketing better.
- Indexed episodes, last 90 days
- 2
- Latest publication
- Sep 29, 2026
- Audience
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- Earliest in this view
- Sep 24, 2026
Latest episodes
How Do You Know When to Trust AI? (opens the original)
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AI will tell you it's right whether it is or not. So how does an email team work out what to hand over, what to check, and what to keep? In this episode of Email Talk, Elliot Ross, Joe Cottam and Will Harvey look at trust in AI for email marketing and CRM teams. Elliot has just come back from Ogilvy's Nudgestock, where this year's theme was trust in the digital age. That sets up the conversation: how you learn when to trust AI output and when not to, and why this change is harder to manage than
Series 2! The Email Playbook Is Not One-Size-Fits-All Anymore (opens the original)
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For about a decade the email playbook was close to a solved problem: build the components, follow the process, ship the campaign. AI has reopened all of it, and the interesting part is that there's no longer one right answer for what an email team should look like. EmailTalk is back. Six years after the first series, Elliot Ross restarts the show with Joe Cottam and Will Harvey to work out where email marketing, CRM and lifecycle actually stand now. Elliot runs ActionRocket, the independent CRM
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