Email Marketing Experiments 🧪: Email Marketing Strategies for Business Owners, Service Providers & Freelancers
Email Marketing Experiments was born out of a desire to share behind the scenes of failed and successful email marketing campaigns.What we’ve tried that worked and didn’t work.Instead of thinking it and testing it alone, we also share it.From welcome sequences to sales…
- Indexed episodes, last 90 days
- 11
- Latest publication
- Sep 21, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 13, 2026
Latest episodes
#68: The 3 Ways I Use AI in My Email Marketing Business (And Why I Keep It Away From These 2 Things) with Dr. Sapphire (opens the original)
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In a world where everyone seems to be using AI for everything, Dr. Sapphire has a very clear line. She knows exactly where AI helps her do more and exactly where she minimises her use of AI. In this special role-reversal episode, Dr. Sapphire becomes the guest as Mmesoma,pharmacist, e-commerce email copywriter, and Email Clinic community member of the month takes over as host. Together they dig into Dr. Sapphire's origin story, her early scepticism of AI, the three specific ways she uses it in h
#67: The Christmas in July Waitlist Strategy That Added 955 Subscribers and Made $37,000 in 48 Hours with Liz Wilcox (opens the original)
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What does it look like when a proven email launch strategy stops working and the person behind it decides to play her way back to her best results yet? Liz Wilcox , the Fresh Princess of Email Marketing, keynote speaker, and the woman behind a $9 membership that has generated multiple six figures , shares the full behind-the-scenes of her 13th Christmas in July Annual Pass sale. A tiered waitlist, Golden Tickets, a 15-minute-only 50% off flash offer, and a mindset shift that changed everything.
#66: What I Learned About Email Marketing by Actually Doing It (Not Just Watching Videos) with Hadiatullah Olaitan (opens the original)
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Most people learn email marketing by watching videos, taking courses, and consuming content. Hadiatullah Olaitan, email copywriter, content strategist, and founder of a LinkedIn-to-email revenue system , says that is only half the education. The other half happens when you get your hands dirty. When you make mistakes, fix them, and learn things no course will ever teach you. In this episode, Hadiatullah shares how she went from a generalist copywriter in 2020 to a specialist who grew her leads f
#65: The 5 Email Sequence Every Business Needs(and Why Post-purchase Comes First) with Breanna Owen (opens the original)
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If you've ever wondered which email sequences actually move the needle in your business, this episode is for you. Breanna Owen, email strategist and copywriter, joins Dr. Sapphire to break down the 5 essential email sequences every business should have, and why your post-purchase emails are the real key to customer retention, repeat sales, and brand loyalty. You'll learn how to build smart, human-centered sequences that strengthen relationships, increase revenue, and make your email marketing mo
#64: Our Q2 Email Marketing Report: 654 New Subscribers, 234 Unsubscribes, and the Email That Got a 2.4% Unsubscribe Rate with Dr. Sapphire (opens the original)
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What does email marketing actually look like behind the scenes of our brand? Not the highlight reel , the real numbers, the experiments that worked, the ones that did not, and the honest lessons that came out of it all. In this episode, Dr. Sapphire takes you inside Sapphire Learning Hub's Q2 email marketing report covering April, May, and June 2026. From gaining 654 new subscribers through a major collaboration campaign, to spotlighting one email that triggered a 2.4% unsubscribe rate in a sing
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