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Else’s Productpourri

80% product management for B2B SaaS startups & scale-ups, 20% anything else, from GTM to growth. My favorite topics are idea discovery & validation, and moving from output to outcomes. - You can work with me as an interim Product Lead, Advisor, or Coach.

Newsletter · By Else van der Berg · Official site

Indexed issues, last 90 days
3
Latest publication
Jul 21, 2026
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Earliest in this view
Jul 7, 2026
The latest indexed work is over 30 days old. There may be a gap in what we hold.

Latest issues

  1. Issue · Jul 21, 2026

    Does "loop engineering" translate to Product Management work? (opens the original)

    Excerpt · Critical tone

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    The creme de la creme of my engineering buddies is going all in on “loop engineering” and “autonomy sliders”. I want to stay out of the mud slinging fight about which words to use, my interpretation is: “What do I put in place so I can take myself out of the loop, and let my agents keep going until the output meets a definition of done I set upfront?”<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!wH5X!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2

  2. Issue · Jul 15, 2026

    Build to learn vs. build to sell. Let's end this silly "should PMs vibe code" debate. (opens the original)

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    <img alt="" class="sizing-normal" height="1229" src="https://substackcdn.com/image/fetch/$s_!5YnG!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fda77eefd-fb6a-4886-8338-9402f2233ce8_1568x1324.p

  3. Issue · Jul 7, 2026

    The Dreaded Case Study (opens the original)

    Excerpt · Critical tone

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    When I was young, bright, and shiny PM, my more experienced superiors would amaze me. I’d bring them the big hairy problems that had stumped me for days, and they would just… unpack them. Zooming out effortlessly, quickly spotting what mattered and what didn’t, showing me how I’d been bogged down in some obscure corner of the problem and had missed the bigger picture entirely.I wanted to be just like them.Later I learned the words. First principles thinking, signal vs. noise, pattern matching, f

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