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Elena's Growth Scoop

A must-have resource for anyone in the growth, marketing, or product space.

Newsletter · By Elena Verna · English · Paid tier available · Official site

Indexed issues, last 90 days
6
Latest publication
Sep 24, 2026
Audience
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Earliest in this view
Jul 28, 2026

Latest issues

  1. Issue · Sep 24, 2026

    What it’s like to work at an AI-native company (opens the original)

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    Working at Lovable hits different.I’ve worked and/or advised a lot of tech companies at this point (I think I’m becoming a pipeline for Bending Spoons acquisitions). Big ones, small ones, public ones, hypergrowth ones, slow ones, and everything in between.But I’m also very much a millennial of the previous tech era. Most of my instincts about how companies are supposed to work were formed before AI: managers manage, people have clearly defined jobs, important decisions happen in meetings, inform

  2. Issue · Sep 22, 2026

    Your company needs a pricing constitution. (opens the original)

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    Every company needs a pricing and packaging philosophy that controls how everyone makes packaging decisions. Period.But most do not. Instead, they’ve got… a pricing page. They’ve got a spreadsheet. They’ve got 14 Slack threads (each with different participants) arguing about whether some new feature should be in Free or Pro. Some even have the privilege of storing a 97-slide pricing research deck from Simon-Kucher Price that no one has ever actually read (Can I do a rant about SKP? Yes I can, bu

  3. Issue · Sep 11, 2026

    Congrats, your sales problems in PLG are completely unoriginal (opens the original)

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    I’ve worked with enough PLG (Product-led growth) companies at this point that I’m starting to think we all work at the same company. Different logo, different Slack, slightly different shade of purple or gold on the pricing page, but somehow the exact same conversations.Watching companies go through the same PLG-to-enterprise growing pains over and over again makes me feel like I’m Bill Murray in Groundhog Day. I’m not really seeing this at Lovable and I will do everything in my power so that it

  4. Issue · Sep 8, 2026

    How to give away free product and make money doing it (opens the original)

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    One of the biggest growth levers at Lovable is giving our product away for free.Yep, Lovable is a PLG company. Most of our revenue comes in self-serve. We also have an amazing sales team, but our main motion is still very bottom-up. Prosumers, founders, people building personal projects, and a surprisingly large number of people using Lovable inside companies are still just swiping their credit card.And yeah, we’re an AI product, so every time someone uses Lovable, it costs us actual money. But

  5. Issue · Aug 13, 2026

    Report: What people *really* think about IC work. (opens the original)

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    (Disclosure: This post is part of a paid partnership with Typeform, including the use of the Research Flow platform at no cost. All of the findings and analysis are my own.)IC work. So hot right now. I’ve seen it myself, going back to an IC role at Lovable. And a few months ago, I said that IC work is the new career flex and it ended up being my most-en

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