HeyJaredEkta Chopra
Ekta Chopra, CDO at e.l.f. Beauty, drives global digital innovation across AI, eComm, and tech. With 25+ years in retail and PE, she's a STEM advocate, speaker, and Rolling Stone–named leader shaping the future of commerce.
- Indexed issues, last 90 days
- 12
- Latest publication
- Sep 27, 2026
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- Earliest in this view
- Jul 12, 2026
Latest issues
AI-First Board Series: Models Continue to Evolve, but the Focus Shifts to Trusted Agents – Week of September 21–25, 2026 (opens the original)
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Muse quickly became the top downloaded app, with nearly 2.5 million users exploring META’s latest agent for tasks ranging from booking flights to managing schedules and shopping. Its clean interface and permissions controls mark META’s entry into the agent-driven commerce market.Meta is not alone. Microsoft is enhancing Copilot with its own identity, memory, and computing capabilities. Google has given Gemini a distinct personality, voice, and visual presence. OpenAI and Anthropic have reduced t
AI-First Board Series- WHEN THE AGENT HAS CREDENTIALS, IT’S A CYBER PROBLEM-Week of September 14 – September 18, 2026 (opens the original)
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This week, industry leaders shifted the AI discussion from capabilities to permissions and governance.Previously viewed as an “AI risk,” these issues are organizational risks that require the same attention as cybersecurity. Board members should review the disclosures and incident patterns.Thanks for reading Ekta Chopra! Subscribe for free to receive new posts and support my work.<input class="email-input"
AI-First Board Series- EXTERNAL UNCERTAINTY CANNOT BE GOVERNED - YOUR OWN ENTERPRISE CAN BE MANAGED BY CONTROLLING RISK LAYERS -Week of September 7 – September 11, 2026 (opens the original)
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AI leaders debated whether to pause or advance, not because of academic debate, but because we own AI strategy in our organizations. Anthropic ex-employee Evan Hubinger stated that there is a risk of more than 10% that humanity will be extinct within ten years. Governments around the world were on high alert, and social media was buzzing with signs of doom. Will this change anything? Do we exactly know what our risks are? Will this change anything? Will policies address the noise of catastrophic
AI-First Board Series-THE AI SHOPPER ISN’T TAKING OVER YOUR CART, BUT IT’S ALREADY READING YOUR LABEL- Aug. 31 – Sep. 4, 2026 (opens the original)
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Anthropic introduced ready-to-use selling agents, signaling a significant development in agentic commerce. These agents include built-in guardrails and payment infrastructure, supported by partners such as Mastercard, Visa, and Accenture.I will take a skeptical perspective, as it is important for board discussions. The real transformation is occurring beyond the headlines. While agentic commerce is advancing, brands must first ensure their products and content are machine-readable, and that mark
AI-First Board Series- TECHNOLOGY IS THE SAME- THE ORG CHART IS THE VARIABLE- Week of Aug 24 – Aug 28, 2026 (opens the original)
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This week, I am focusing on the future of organizational design. Recent news highlighted tools, models, acquisitions, and cyber risks, but the central issue remains people. Human differentiation will drive success. The key question is who within the company is empowered to build, and how roles evolve as that answer changes.A consistent pattern emerges across organizations of varying maturity: companies invest in similar tools and resources yet achieve very different outcomes. The differentiator
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