HeyJaredEducation Marketing Leader with Chris Rapozo
🎙️ Welcome to The Education Marketing Leader Podcast Hosted by Chris Rapozo, this podcast delivers actionable insights and proven strategies specifically for higher ed marketers.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 10, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest episodes
How UF Expands Into New Markets | Jeff Holeman on Brand, Awareness & Enrollment (opens the original)
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What does it take to successfully bring a university brand into a new market? In this episode of The Education Marketing Leader, Chris Rapozo sits down with Jeff Holeman , Chief Marketing Officer at the University of Florida’s Warrington College of Business , to explore how UF approached its expansion into Jacksonville and Miami. While the University of Florida already has tremendous brand recognition, Jeff explains why awareness alone isn’t enough. Universities still have to build local relevan
Leading With Joy During Higher-Ed's Tough Seasons | Donald Egle, Ph.D. (opens the original)
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What does it mean to lead with joy when the circumstances around you are anything but joyful? In this episode of the Education Marketing Leader, Chris Rapozo sits down with Donald Egle, Ph.D., Founder & Managing Director of The Kyer Group, to explore the research behind joyful leadership and what it means for leaders navigating uncertainty, pressure, and change in higher education. Drawing from his doctoral research, Joyful Leadership Amidst Tragedy and Triumph, Don explains why joy and happines
Is Higher Ed Preparing Students for the Jobs of Tomorrow? | Justin Fisher (opens the original)
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What happens when the degree students are earning prepares them for a job market that no longer exists? In this episode of The Education Marketing Leader, Chris Rapozo sits down with Justin Fisher , Director of Marketing Intelligence at Yeshiva University and Cardozo School of Law , to talk about one of higher education’s biggest challenges: preparing students for careers in a workforce being rapidly reshaped by AI. They explore whether universities have gone far enough in connecting education t
Why Helpful Marketing Still Wins | Jay Baer on Youtility. (opens the original)
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What does it take to earn trust before someone is ready to buy? In this episode of the Education Marketing Leader Book Club , Chris Rapozo and the book club members sat down with bestselling author Jay Baer to discuss the enduring lessons from Youtility and why the most effective marketing starts by being genuinely helpful. Together, they explore how higher education marketers can create content that answers prospective student questions, builds long-term trust, and stands out in an AI-driven wo
From Generic Messaging to Market Relevance in Higher Education w/ Christian Klepp (opens the original)
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Why do so many universities sound exactly the same? In this episode of The Education Marketing Leader , Chris Rapozo sits down with branding strategist and B2B Marketers on a Mission host Christian Klepp of Einblick Consulting to discuss why generic messaging no longer works and what higher education marketers can do instead. They explore how institutions can build stronger market positioning, earn leadership buy-in, create meaningful student personas, and develop brands that students genuinely
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