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Ed Walker - Journalism Innovation

I write at the cross-section of digital journalism, digital communications, social media, SEO, audience development and more. I do a weekly digest of interesting links and reads I've found on these topics and then occasional posts on other media topics.

Newsletter · By Ed Walker · Official site

Indexed issues, last 90 days
6
Latest publication
Sep 30, 2026
Audience
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Earliest in this view
Jul 3, 2026

Latest issues

  1. Issue · Sep 30, 2026

    Not all audiences are collapsing (opens the original)

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    Hello and welcome to the latest digest, on the final day of September and a gloriously sunny one here on the outskirts of Preston.This week’s digest leaps between a few different topics but I hope as always is useful and brings together some interesting things which have crossed my feed. Let’s get to it.Google Traffic Is Collapsing. So Why Aren’t Publishers’ Pageviews? - Bron Maher, A Media Operator - a good read as the latest aggregated data from Chartbeat is drilled into,

  2. Issue · Sep 23, 2026

    A sense of place (opens the original)

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    Hello and welcome to the latest edition of the What I’ve Been Reading digest.For those new here, each Wednesday I try and distil three interesting reads, posts, watches into something coherent that hopefully you find useful.As always, if there’s things you think I should be featuring please send them over to ed@almaonline.co.uk for potential inclusion.AI can talk about a place. It can’t be from a place. - Georgina Wilson-Powell - this is somet

  3. Issue · Sep 16, 2026

    What happens if your publication no longer exists? (opens the original)

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    Hello and welcome to the latest digest, aiming to bring you a few interesting bits from across the digital landscape (be that journalism, or content more broadly) that have crossed my feed and might be of interest.I write on a day of more sobering news for those who work for large mainstream media titles, as Reach announces a new round of reorganisation and job cuts, and the Metro is also following suit with so

  4. Issue · Sep 9, 2026

    The growing power of the hyperlocal network approach to local journalism (opens the original)

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    Good afternoon,The digest is back after its summer break - one spent herding children (and the battle to keep them entertained), a fair bit of cricket and introducing a new dog to our household. Welcome Daisy! She’s an eight-and-a-fair-bit golden retriever rescued from the Blue Cross and is settling in really well. A new pal snoozing in the study while I tap away.<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!v_zW!,f_auto,q_auto:good,fl_progressive:ste

  5. Issue · Jul 15, 2026

    Newsletters and podcasts becoming publications in own right (opens the original)

    Excerpt · Positive tone

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    Good afternoon from a sunny Lancashire and I write with nervous tension, nothing to do with journalism innovation but England facing a World Cup semi-final against Argentina. I’ve started listening to the games on 5Live because the commentary is better but also it is not as tense as watching on TV. Or maybe it’s because I turned 40 last week.So apologies for the lack of newsletter last week, I was on the road and also hit the big four-oh, so decided the newsletter would take a breather.Part of t

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