HeyJaredEcommerce, Prioritised
Practical thinking on ecommerce growth, written for teams who want clearer priorities and better decisions. Written from inside growing Shopify teams.
- Indexed issues, last 90 days
- 6
- Latest publication
- Sep 30, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 14, 2026
Latest issues
How stores break Google’s spam rules without meaning to (opens the original)
Read excerpt
In February 2024, Google rewrote its own SEO Starter Guide and cut it roughly in half. By Search Engine Journal’s count, it went from about 8,600 words to about 4,000, and from 92 headings to 27.In Google’s words, it “removed jargon and fluffy language (and just got to the point faster)”.Plenty of people expected it to suffer for that, but it didn’t. Two and a half years on, it ranks first in the US for
Check the till before you cut the content budget (opens the original)
Read excerpt
AI Overviews aren’t landing evenly across your site. Seer Interactive tracked 5.47 million queries across 53 brands and 2.4 billion impressions, and the split is stark. 36% of informational queries now return an AI Overview. For commercial queries it’s 8%, and for transactional queries 5%.<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!x_WN!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fima
Change your store constantly, just never all at once (opens the original)
Read excerpt
A client sent me their redesign plan a few weeks back and asked what I made of the running order.Near the top, a room visualiser. Near the bottom, filed as housekeeping, adding filters to the product listing page. Their listing page had no working filters at all, and every competitor had them.I sent it back reversed. That isn’t a one-off, it’s the shape most redesigns take, because the exciting work and the valuable work almost never sit in the same place.What a relaunch actually asks of peopleI
The Google Analytics errors that send you after the wrong problem (opens the original)
Read excerpt
A few years back I spent months pointing an entire SEO strategy at one number in Google Analytics: time on site. Internal linking, category copy, a proper related products block, all of it aimed at nudging that figure up. It moved. Conversions didn’t.Two things were wrong. Time on site is ambiguous to begin with, and we were reading one blended figure across blogs, collections and product pages, so a long session on a blog post and a shopper who couldn’t find the delivery information looked iden
Using simulated shoppers to find what to test (opens the original)
Read excerpt
Most CRO advice assumes you’ve got traffic to burn. Run a test on 10,000 users, wait for significance, then implement the change.That’s fine if you’re doing tens of thousands of sessions a week but not if you’re a £1-5m brand. You run a test, the numbers wobble, and you’re never quite sure whether it did anything or the week was just quiet.So most smaller brands do one of two things. They freeze, because they can’t prove anything, so they change nothing. Or they guess, ship a redesign everyone i
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.