HeyJaredEcommerce Playbook: Numbers, Struggles & Growth
2020 transformed the world of ecommerce forever.For the modern DTC brand, the rewards have never been greater.
- Indexed episodes, last 90 days
- 25
- Latest publication
- Sep 28, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
The Video Volume Secret Behind Every Winning TikTok Shop Program (opens the original)
Read excerpt
Tyler and Alex from TBAR just joined CTC — and in this episode, Shack sits down with them right after their first-ever stage presentation at Commerce Roundtable to break down everything they know about building winning TikTok Shop programs. This is the tactical breakdown behind one of the fastest-growing creator commerce agencies in the space: how they built their client roster (Ridge, David Protein, Jones Road and more), why video volume beats virality every time, how they structure creator com
The Machine: How We Back-Check Every Q4 Plan Before BFCM (opens the original)
Read excerpt
8 year CTC veteran Garrett Hord sits down with Randall to break down what separates the brands that crush Q4 from the ones that scramble. For many ecommerce brands, 50% of annual revenue and contribution margin lands in a single 30-day window, November 13 through December 13. Most brands treat it like any other month. The ones that win treat it like a machine. In this episode, Garrett walks through the frameworks, patterns, and tactical mistakes he's seen across 8 years and hundreds of brands —
We Acquired the Fastest-Growing TikTok Shop Agency. (opens the original)
Read excerpt
CTC just acquired TBAR Partners — the fastest-growing TikTok Shop agency in the country. In this episode, Luke sits down with co-founders Tyler Brechbiel and Alex Rudolph to walk through the origin story, the playbook behind their results, and what this partnership means for ecommerce brands. Tyler and Alex built TBAR from a college dorm room in June 2025. Sixteen months later they're managing over $5M in monthly GMV for brands like Ridge, HexClad, and Grüns — and now they're part of Common Thre
Why September Is the Most Important Month of Your Q4 (opens the original)
Read excerpt
Black Friday is not won in November. According to CTC data, brands that grow their active customer file by 10% or more this year have a 77% chance of beating last year's BFCM — with a median result of 40% growth. The brands that hold back in September are the ones that underperform in Q4. Topics covered in this episode: Why your active customer file is the single biggest predictor of BFCM performance The data: 77%, 50%, and 30% — what your customer file growth tells you right now How CTC defines
The Supplement Industry Is Broken, Sports Cheating Is Rational, and Influence Is Misunderstood (opens the original)
Read excerpt
Taylor and Andrew dig into three topics that have more in common than you think: why the supplement industry struggles to build real moats, whether the Dodgers and Clippers crossed ethical and legal lines, and the most important marketing distinction almost nobody is making between influencers and creators. Topics covered in this episode: Why no supplement brand has a defensible customer acquisition cost AG1, Gruns, and how a form factor change can destroy a cohort IMA's billion-dollar debt faci
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.
See coverage about Ecommerce Playbook: Numbers, Struggles & Growth