HeyJaredEcommerce On Tap
Ecommerce on Tap is a world where Supply Chain meets storytelling. Join Nathan Resnick and Aaron Alpeter each week as they offer insights into the backend of successful businesses. Brought to you by Sourcify and Izba Consulting!
- Indexed episodes, last 90 days
- 5
- Latest publication
- Sep 15, 2026
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- Earliest in this view
- Jul 7, 2026
Latest episodes
Mexico Manufacturing: Why "Cheap Labor" Isn't the Real Reason Brands Are Moving | Javier Zarazúa (opens the original)
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Kicking off our Mexico season with Javier Zarazúa Ruiz, Managing Partner of JL Nearshoring Mexico and a 25-year veteran of manufacturing operations at Caterpillar and Adient. Everyone assumes brands are moving to Mexico for cheap labor — the real gap is about a dollar an hour. Javier and Aaron break down what's actually driving the shift: tariffs, transit time, and 60 years of industrial infrastructure most people think started in 2018.
Dr Martens: Durability Isn't an Engineering Problem, it's a Business Model Problem. (opens the original)
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Dr. Martens built a boot designed to outlive its owner. So why did a company built on permanence need you to buy five more pairs? This week we trace the 1460 from a broken foot in postwar Munich to a £3.7B IPO — and the identity crisis in between. This season on Ecommerce on Tap, we've been going deep on footwear — Birkenstock, Rothy's, New Balance, and now one of the most recognizable boots in the world: Dr. Martens. Aaron is joined by returning co-host Daniel Barkin (Supply Chain Lead at The F
New Balance: The Dad Shoe That Waited for the World to Catch Up (opens the original)
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New Balance spent most of its 120-year history as a punchline: the gray suede sneaker your dad wore with white crew socks and a phone holster. On this episode of Ecommerce on Tap, Aaron Alpeter is joined by cohost Becca Oden, VP of Supply Chain for a portfolio of women's health brands and former operator at Uqora, to reverse-engineer how New Balance went from a 1906 arch-support company to a $7.6B privately-held athletic brand courting a $25B valuation. They trace the company through founder Wil
The Shoe Company That Almost Died Three Weeks Before Chinese New Year (opens the original)
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Two years ago we recorded an episode on On Running. This week we're re-airing it, and it holds up better than I expected. When we recorded it in 2024, On had just crossed two billion in revenue and was making big promises about margins and innovation. Since then they passed three billion, hit the margins they were targeting, and their LightSpray technology can now build a shoe in about three minutes. But the part of the story I keep coming back to isn't the growth. It's 2011. Three weeks before
Veja: The Sneaker Brand That Spent Its Marketing Budget on the Supply Chain (opens the original)
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Veja is usually filed under "sustainable sneaker brand." That label is true and far too small. In this footwear-season episode of Ecommerce on Tap, Aaron Alpeter sits down with Divya Demato of GoodOps to break down how Veja built a brand by inverting the P&L, spending on the supply chain instead of advertising. We get into the five models of sustainability in footwear, why Veja bet everything on transparency, how it sources cotton and wild Amazonian rubber directly from producers, why it manufac
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