eCommerce Evolution
eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
- Indexed episodes, last 90 days
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- Sep 10, 2026
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- Sep 10, 2026
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Episode 230 - Lessons from DRTV that Can Fuel Online Growth with Jordan Pine (opens the original)
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Online marketers can learn a LOT from direct response TV (DRTV) ads. The power of an irresistible offer. The art and science of a problem-solution ad. The appeal of a “magic product demonstration.” To name a few! This episode features Jordan Pine, a seasoned DRTV veteran who has also had success in the online marketing space. I wanted to pick his brain on how to be successful with DRTV. I’m convinced that some of the lessons he knows and that other DRTV pros know can be leveraged by online marke
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