HeyJaredEat. Drink. Social: Social Media Marketing in the Food and Beverage Industry
Eat. Drink. Social. is a podcast about social media marketing in the food and beverage industry and the people behind the posts.
- Indexed episodes, last 90 days
- 8
- Latest publication
- Sep 30, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 13, 2026
Latest episodes
117: How Cove Soda Wins With Retail and Creators (opens the original)
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What started as a small kombucha business at Halifax farmers’ markets has evolved into a fast-growing functional soda brand with national distribution across Canada and the U.S. In this episode, Cove Soda National Marketing Manager Tahlia Mead shares how the brand made the leap from kombucha to functional soda, redesigned its identity for the retail shelf and built a marketing strategy rooted in taste, in-store conversion and authentic creator relationships. She also discusses Cove’s approach to
116: Functional Beverage at Newtopia (opens the original)
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We hit the floor at Newtopia in Denver to see what’s next in beverage, wellness and emerging consumer trends. In this episode, we recap the brands, ideas and innovations that stood out, the trends that felt genuinely new, and what marketers should be paying attention to as the category keeps evolving.
115: Talking Real Flavors with Gingerbug (opens the original)
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We sat down with Bren Silk of Gingerbug to talk about what “natural flavors” really mean, his path from homesteading to building Gingerbug, and how the brand is evolving as it grows. Now that the brand is shelf-stable product he shares his journey to bring Gingerbug into the U.S. market while staying true to the flavor and philosophy that started it all.
114: Beyond Water: Building the Next Generation of Hydration with Lemonday (opens the original)
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What does it take to stand out in one of the fastest-evolving corners of the beverage industry? In this episode, Ari Susswein, Co-Founder and CEO of Lemonday , talks about building a modern hydration brand in an increasingly crowded functional beverage category. We get into the idea behind Lemonday, the key to flavor and what it takes to keep people coming back for more.
113: How AI Is Changing Rum Discovery (opens the original)
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In honor of National Rum Day, Go Social's Founder Courtney Sandora sits down with Jeremy Murrell of Morpheus Consulting to talk about the rum category through the lens of AI visibility. We dig into which brands are showing up, what AI seems to associate with rum, and where there may be opportunities for brands to strengthen their visibility and become part of the recommendation.
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