Earned: Unlocking the Power of the Creator Economy
Welcome to Earned, a podcast by CreatorIQ. In this series, we explore the transformative power of creator marketing by sitting down with the industry leaders who do it best.
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- Sep 16, 2026
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115 - Rea Ann Silva, Beautyblender (opens the original)
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In our 115th episode of Earned, Conor sits down with Rea Ann Silva, Founder and CEO of Beautyblender—the egg-shaped sponge that took the makeup industry by storm. To start, we dive into the creation of Beautyblender, and Rea Ann's journey along the way. Rea Ann explains that by cultivating her love of dreaming big, she was introduced to new things, people, and experiences that shaped her life into what it is today. Rea Ann's time in Hollywood production honed her desire to be a makeup artist, an
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