HeyJaredDuane Forrester
- Indexed articles, last 90 days
- 12
- Latest publication
- Oct 1, 2026
- Outlet visibility, for Search Engine Journal
- Top 500K sites
- Earliest in this view
- Jul 9, 2026
Latest articles
AI Changed Your Buyer Faster Than Your Business Can Adapt (opens the original)
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I am shopping for a truck, and last week I walked into a dealership knowing more about the vehicle on the lot than the person selling it did. That is not a claim about my research habits. I gave an AI assistant the VIN and asked it to tell me what I was looking at. Within a few minutes, it had confirmed what the truck actually was, which matters because listings mislabel trims. It had reconstructed the truck’s market history across every site it had ever been listed on, so an asking price turned
3 Predictions For 2027, And Why You Won’t Be Able To Check Them (opens the original)
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Every practitioner reading this has already placed a bet on which interface survives. You made it when you decided where the effort goes this quarter, whether AI answers are a channel or a curiosity, and how much of your reporting still quietly assumes a click. Google has placed the same bet, with considerably more money on the table. What follows is tea-leaf reading rather than certainty. Three predictions about where Google sits by the end of 2027, and a fourth about whether anyone will be abl
Everyone Is Quoting The Same Number And Getting Different Answers (opens the original)
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Anthropic’s crawl-to-refer ratio has been reported as 70,900 to one, 38,000 to one, 23,951 to one, 11,122 to one, 10,300 to one, 4,580 to one, and 2,237 to one. Every one of those figures is attributed to Cloudflare. Every one was published inside about 13 months. Two of them claim the same month and differ by roughly a factor of 17. If crawl-to-refer is not a number you track, the whole idea fits in a paragraph. Every AI company runs crawlers that fetch pages from your site. Some of those platf
When AI Has Nothing On Your Company, It Describes Someone Else (opens the original)
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When an AI model has nothing on your company, it does not tell anyone. It does not decline, it does not hedge, and it does not mark the spot where its evidence ran out. It reaches for the nearest well-documented thing, which is usually a competitor, a category average, or a version of you from three years ago, and it delivers that substitution in the same confident register it uses when it actually knows. That much has been discussed. What has not been discussed is the part that should worry any
AI Search Didn’t Remove Cognitive Load, It Moved It (opens the original)
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First off, I need to thank someone I’ve known and respected for years, for getting a back-channel discussion going around the topic of AI and cognitive load. Shari Thurow dropped me the link to Mr. Nielsen’s article, which got me thinking of how it would apply to SEOs and our work. And as you know, for most of search’s history, the bargain was simple. The search engine gave us candidates, and we did the rest. We chose words for a query, scanned the results, opened pages, compared sources, refine
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Top 500K sites
For Search Engine Journal, the outlet · Measured Aug 1, 2026
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