HeyJaredDTC Podcast
Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co
- Indexed episodes, last 90 days
- 29
- Latest publication
- Sep 17, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 3, 2026
Latest episodes
Under $50M: Half the Trade Budget Goes to Retail Media | Harness the Halo 3/6 (opens the original)
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To Subscribe to DTC Newsletter - https://dtcnews.link/signup A brand doing under $50 million a year is putting roughly half of its combined retail media, trade, and shopper marketing budget into retail media. At larger companies that share drops toward 30, 20, then 15 percent. Mike Chiasson works on Keen's models, which cover $45 billion in marketing investment, and his read on where that money comes from is the part worth sitting with. It is mostly net new, sourced out of trade rather than pull
Bonus: Send Less, Earn More: What Brevo's Data Says About Email Volume and Conversion (opens the original)
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To Subscribe to DTC Newsletter - https://dtcnews.link/signup Most ecommerce brands are paying for every contact in the database, including the tens of thousands they have not mailed in a year. Then they mail them anyway, because they are paying for them. Channing Ferrer argues both halves of that are costing you money, and he has his own company's data to back the second half. Brevo studied its customer base and found the brands sending the least email posted the highest conversion and click-thr
Ep 646: Neil Patel: Why Your Leads Are Down 40% and Your Revenue Is Up (opens the original)
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https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-646&utm_medium=podcast To Subscribe to DTC Newsletter - https://dtcnews.link/signup npdigital.com Eric told Neil Patel that Pilothouse is now getting about 30% of its inbound from ChatGPT, with higher close rates and bigger deals. Neil's response: "I guarantee your leads are down overall. Would you confirm or disagree with me?" Down about 40%. Revenue up. Neil explains why that pattern is showing up everywhere. Someone used to ru
Ep 645: DTC Rundown: "Don't Run Ads Until $10M?," Evergreen vs Campaigns, and Sites Built for the Wrong Customer (opens the original)
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https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-645&utm_medium=podcast To Subscribe to DTC Newsletter - https://dtcnews.link/signup pilothouse.co "There is absolutely no reason you should touch paid ads until you're doing five to ten million in revenue." That was Codie Sanchez, and the post went wide enough that DTC marketers spent a week arguing about whether they should be doing their jobs at all. Eric came back from vacation, saw it, and used it to launch a format he has wa
Ep 644: 77% of AI Shoppers Want a Recommendation: Phillip Jackson on the New Bottom of the Funnel (opens the original)
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https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-644&utm_medium=podcast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Phillip Jackson has spent 22 years in ecommerce, first building the software, then running agency strategy, and now running Future Commerce (futurecommerce.com), where the operating thesis is that commerce is culture. If you are a founder, brand lead, or growth operator trying to figure out what AI traffic is actually doing to your store, this one
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