Doug Powell • Design Leadership
I'm an executive design leader, trainer, and coach. In the last decade I have served as VP of Design at IBM and Expedia, and National President of AIGA, the professional association for design in the US.
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Measuring Inputs, Throughputs and Outputs (opens the original)
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One of the most common frustrations I hear from design leaders, whether in my courses, coaching sessions, or executive workshops, is this: “We’re doing great work…but the business still doesn’t fully understand our value.”This is not a new problem. For decades, designers have struggled to clearly and consistently articulate the impact of our work in terms that resonate with business leaders. And in today’s environment, marked by increased scrutiny, shifting priorities, and pressure to demonstrat
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