Don’t Forget Your Position: A Sports Marketing Podcast
Join me, Nick Faidy, as I delve into the exciting world of Sports Marketing whereby I will cover the latest stories in Australian and International sport from a pure sports marketing perspective.
- Indexed episodes, last 90 days
- 5
- Latest publication
- Aug 25, 2026
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- Earliest in this view
- Jul 5, 2026
Latest episodes
AFL VS NRL: One Nation Two Codes Part 2 (opens the original)
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In Part 2 of our AFL vs NRL case study, we look towards the future of Australian football and examine how both codes are adapting to a rapidly changing sports landscape. We explore the importance of expanding beyond traditional markets, engaging the next generation of fans through digital and social media, and the growing role of women's sport in creating new audiences and commercial opportunities. Designed for Sport Management, Sport Marketing and Business students, this episode uses the AFL an
AFL Vs NRL: One Nation Two Codes Part 1 (opens the original)
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In Part 1 of our AFL vs NRL case study, we explore how Australia's two major football codes compete for fans, attention, sponsorship and media audiences. Looking at the AFL and NRL through a marketing lens, we examine competitive positioning and how each code differentiates its product, before exploring the powerful role of tribalism, identity and brand loyalty in turning sports fans into lifelong supporters. We then look at how both codes have transformed individual matches into major entertain
NFL: Taking America's Game to the World (opens the original)
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The NFL has long been regarded as America's game, but in recent years it has embarked on an ambitious strategy to become a truly global sport. In this episode of Don't Forget Your Position , we explore how the league has successfully expanded into international markets through the NFL International Series in London, its upcoming regular season game at Melbourne's iconic MCG, and its broader Global Markets Program. Along the way, we examine the marketing strategies behind international expansion,
Formula 1: How a Traditional Sport Won Over a New Generation (opens the original)
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Formula 1 has undergone one of the most remarkable brand transformations in modern sport. Once viewed as a niche competition with an ageing fanbase, the sport has successfully captured the attention of younger audiences around the world. In this episode of Don't Forget Your Position , we explore the marketing strategies behind Formula 1's recent growth, from embracing digital media and storytelling to building driver personalities, creating unforgettable fan experiences, and balancing innovation
FIFA World Cup (opens the original)
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In the first episode of the new Don't Forget Your Position series, we explore the FIFA World Cup as one of the greatest marketing case studies in sport. Rather than focusing on what happens on the pitch, we examine the strategies behind the world's biggest sporting event, including brand building, scarcity marketing, sponsorship activation, global campaign management, and fan engagement. Discover why the FIFA World Cup has become one of the most recognisable and valuable brands on the planet, an
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