Do Epic Sht by Elena Madrigal
I'm Elena and I'm here to shake up product marketing. Get ready for insights, actionable frameworks, and the leadership advice I wish I had 20 years ago. If you're into crafting narratives that lead to epic products, you're in the right spot.
- Indexed issues, last 90 days
- 10
- Latest publication
- Sep 22, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 19, 2026
Latest issues
Canva Case Study: How I Prioritized Global Markets (opens the original)
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<img alt="" class="sizing-normal" height="630" src="https://substackcdn.com/image/fetch/$s_!Dpkt!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa1b52f91-895a-43c5-8cc4-95ca5c8dc47d_1200x630.jpe
Why AI Won't Kill Design (opens the original)
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<img alt="green and red city bicycle" class="sizing-normal" height="2021" src="https://images.unsplash.com/photo-1596486758016-616c9ef94861?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw1MXx8Y3JlYXRpdmV8ZW5
Survey Design: How to Get Actionable Insights, Not Just Data (opens the original)
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<img alt="a couple of white walls with a rainbow painted on them" class="sizing-normal" height="4447" src="https://images.unsplash.com/photo-1714514828598-70dbbc1c13fb?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wzMDAzMzh8MH
Why Disney's Princesses Never Look at Each Other (opens the original)
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<img alt="" class="sizing-normal" height="573" src="https://substackcdn.com/image/fetch/$s_!8DgC!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd521a6ee-261d-44ae-89d2-0fd30bd1122a_573x573.jpeg"
Product.ai Case Study: Building a Community When the Product Doesn’t Exist Yet (opens the original)
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That obvious move was fast, it was free, and it would have survived any meeting where someone asked what my plan was. I decided against it in my first week.That decision determined almost everything that followed, because it forced me to answer a more useful question than how to grow a community: what would a community need to prove about the business for it to matter strategically?The situationProduct.ai is building the verification layer for commerce. Ask an AI what to buy and it answers in se
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