HeyJaredDNCO 20 / 20
20 place brands across 20 years: creative studio DNCO looks back at what it takes to change how a place is seen — the tips, the trials, and the invaluable lessons you only learn when hindsight is 20/20.
- Indexed episodes, last 90 days
- 2
- Latest publication
- Aug 20, 2026
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- Earliest in this view
- Jul 27, 2026
Latest episodes
Rebranding Plymouth — how to get your city on side with Amanda Lumley (opens the original)
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DNCO strategist Brenda Sjahrial talks with Amanda Lumley, Chief Executive of Destination Plymouth, to revisit Plymouth’s city brand. They discuss branding in the era of logo rage, using creative research to dig deeper, and finding ways to turn a sprawling group of stakeholders into the brand’s fiercest defenders at launch.
Branding Television Centre — how to turn a cultural icon into a mixed-use neighbourhood with Peter Allen (opens the original)
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Patrick Eley reunites with Peter Allen, Residential Sales and Marketing Director at Stanhope, to revisit the rebranding of the iconic Television Centre — the BBC’s former headquarters in West London. One of the most culturally significant broadcast sites in British history, it has been reimagined into 942 apartments, half a million square feet of offices, and three live TV studios. Peter shares how a refusal to use developer tropes produced a brand built on honesty — one that expressed itself th
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