Discussing New Approaches
Hello! I'm Eric Walker-Rawson and this is Discussing New Approaches; a Thought Leadership series inspired by my time as an Executive Search Consultant at Metrica. Why am I doing this?
- Indexed episodes, last 90 days
- 2
- Latest publication
- Sep 3, 2026
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- Jul 28, 2026
Latest episodes
Companies Never Ask Why People Buy | Data Psychology & Personalisation (opens the original)
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Data science and personalisation typically focus on the who and what, but what about the why? That's where data psychology comes in. It's a way of extracting the why from customer datasets, not to target marketing and ads better, but to understand why people buy at all. The difficulty with all of this is trust. As Vanja highlights, the line between useful personalisation and creepiness is thin, and relational trust (the kind that actually keeps customers) is hard to measure and is exactly what N
AI Is Ready. Your Org Isn't | AI-Native Delivery, Spec-Driven Development & Enterprise AI (opens the original)
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How you build AI and tech solutions within companies is changing so quickly it's hard to keep up. Technology can now take an idea to production in months, but most organisations aren't built to move at that pace. AI-native delivery might be the answer and is what shipping AI solutions at pace and scale actually looks like in practice. Josh does this for a living at one of the firms companies bring in to build with AI properly. If you're hitting roadblocks building with AI in your organisation, t
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