HeyJaredDirect Sales: the Other 99% Podcast
Welcome to The Other 99%—the podcast that gives you a real-world look at what it’s like to build a direct sales business.
- Indexed episodes, last 90 days
- 10
- Latest publication
- Sep 8, 2026
- Audience
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- Earliest in this view
- Jul 7, 2026
Latest episodes
E138: Email Marketing Part 6/6: Email Marketing Can Be Your Best Sales System (opens the original)
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We're wrapping up our email marketing series with the big question: when does your email list actually become a sales system? Lisa Duck and Susan Larimer walk through the full customer journey — from that first welcome email all the way to a five-step customer care sequence that keeps people coming back. We also talk about why it takes way more emails than you'd expect before someone buys, why unsubscribes aren't something to fear, and a simple trick for keeping your emails out of the spam and p
E137: Email Marketing Part 5/6: What Should I Email My List Every Week? (opens the original)
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In part five of our email marketing series, Lisa Duck and Susan Larimer are answering the question we hear the most: what do I actually send my list every week? We share six go-to content ideas — tips and education, personal stories, customer success stories, product highlights, seasonal reminders, and FAQs — plus why consistency matters more than frequency, and how to find a cadence that actually fits your life. Connect with Lisa: https://lisaduck.com/its-me-lisa/ Connect with Susan: https://su
E136: Email Marketing Part 4/6: Why an Email Welcome Sequence Matters! (opens the original)
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In part four of our email marketing series, Lisa Duck and Susan Larimer are talking about the welcome sequence — why it's one of the most important (and most skipped) pieces of your email marketing, and how to set one up so it works for one customer just as well as it works for a thousand. We cover what to actually say in those first few emails, why automation matters so much more than people realize, and why welcome sequences consistently get your highest open rates. Plus, a peek at the 5-Minut
E135: Email Marketing Part 3/6: 4 Rules Every Welcome Sequence Needs (Most People Break Rule #1) (opens the original)
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In part three of our email marketing mini-series, Lisa Duck and Susan Larimer are talking welcome sequences — the emails that make (or break) that first impression with a new subscriber. We cover the four rules for getting it right: writing to one person instead of your whole list, sticking to one topic per email, giving your new subscriber a quick win, and building trust before you ever make an offer. Susan also shares the "handraiser" concept from a training we took, and why a smaller, more en
E134: Email Marketing Part 2/6: Your Lead Magnet Is Working... Now What? (opens the original)
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You got someone to grab your lead magnet — but what happens next? In this episode, Lisa Duck and Susan Larimer talk about what to actually do once someone joins your list, why a proper welcome sequence matters, and why "set it and forget it" only works if you set it up right in the first place. We walk through what to send in those first few emails, how to set expectations so people don't unsubscribe, and the automation mistakes that trip up even experienced list-builders. Start here: Nobody Wan
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