Direct Edge: Growth Strategies for Breakthrough Success
Direct Edge is the podcast where business leaders reveal the strategic thinking behind building successful, scalable companies.
- Indexed episodes, last 90 days
- 3
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- Sep 16, 2026
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- Jul 8, 2026
Latest episodes
From Print Roots to Digital Future: Shane Greer of Campaigns and Elections Shares His Journey (opens the original)
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In this episode of Direct Edge, Wilson Zehr speaks with Shane Greer, CEO of Campaigns and Elections. Shane walks us through his lifelong passion for political consulting, from discovering the quarterly print journal founded in 1980 to acquiring and transforming it into a modern B2B media powerhouse. He shares how Campaigns and Elections evolved from print to digital, embraced video and virtual events during COVID, and ultimately launched a paid membership model that kept industry professionals c
From Madrona to Pioneer Square Labs: Greg Gottesman’s Venture Playbook (opens the original)
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In this episode of Direct Edge, Wilson speaks with Greg Gottesman, veteran investor, entrepreneur and co-founder of Pioneer Square Labs. With more than 25 years of experience on both sides of the venture table and a quarter-century teaching entrepreneurship at the University of Washington, Greg walks us through the lessons he’s learned, from the importance of self-awareness and assembling complementary teams to the idea that everyone in an organization is, in one way or another, a salesperson. D
The Hidden Drivers of Local Growth with Brad Rickelman of Meridian Technology Center (opens the original)
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In this episode of Direct Edge, Wilson speaks with Brad Rickelman, Director of Meridian Technology Center in Stillwater, an Oklahoma regional vocational education school, where he manages two mixed-use business incubators as well as provides business consulting and training. In this episode, Brad walks us through how a regional vocational school, once focused solely on welding, cosmetology, and CNA training, has evolved into a vibrant entrepreneurial hub. Over nearly two decades, he’s built and
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