HeyJaredDigitanomy by Jagadeesh J
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- Indexed issues, last 90 days
- 8
- Latest publication
- Sep 29, 2026
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- Earliest in this view
- Aug 24, 2026
Latest issues
Will Google India gain or lose with new insurance commission cap? (opens the original)
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Last week, India’s insurance regulator proposed tighter controls on commissions paid to agents and intermediaries, creating a lot of buzz across all social media. After that, PB Fintech (Policybazaar) share price fell 40% in just three days. Hearing this, I started thinking about how this will affect India’s insurance digital marketing landscape. My first thought was that this could be good news for Google. If insurance companies’ commissions to intermediaries go down, they may invest more in ac
Meta Ads : Frequency Tax (opens the original)
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In Meta ads, higher the ad frequency, the higher the CPM. <img alt="" class="sizing-normal" height="378.8694214876033" src="https://substackcdn.com/image/fetch/$s_!GIWQ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazo
Google Brand Lift Study: Whose lift are we measuring? (opens the original)
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Recently, one of the brands I worked with increased its digital brand spend and enabled Google’s BLS in the campaign wherever applicable. After the campaign ended, the BLS showed a ~40% lift in brand awareness. However, none of the business or brand metrics showed any lift. This made me spend time understanding what exactly the Google BLS does. <a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!1-oh!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsu
Understanding Incremental ROAS (opens the original)
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When scaling campaigns across digital marketing channels, we should never rely only on channel-attributed return on ad spend (ROAS). Today, with automated campaigns(like PMax, AI Max, Advantage+) dominating top digital marketing platforms like Google & Meta, two things often happen when you scale a campaign by increasing the budget.The campaign engine spends additional budget on non-converting placements (like display)In parallel, it also spends on organic or direct users who would convert anywa
Shorter attribution window leads to lower-quality users? (opens the original)
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Does a shorter attribution window in a user acquisition campaign lead to lower-quality users?Last month, I audited the user acquisition campaigns for a ride-hailing app based in the Middle East. The problem statement I was given was:At what scale does the user-quality step drop in a channel?Decide on the right scale for each channel to minimize the CAC-to-LTV ratio while achieving the scale.I was heading global user acquisition for India’s top ride-hailing company during the ride-hailing boom pe
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