DigitalMile - The Digital Marketing Podcast
DigitalMile is a series of podcasts designed to give you a deeper understanding of the different facets of marketing, design, development and strategy.
- Indexed episodes, last 90 days
- 1
- Latest publication
- Sep 21, 2026
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- Earliest in this view
- Sep 21, 2026
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Data and ROI: Making Sense of the Numbers - Ep .06 (opens the original)
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Is marketing data a constant headache for your business? In this episode, we dive deep into how data can become your biggest commercial ally rather than a tedious chore. We discuss the launch of our new data toolkit designed specifically for retainer clients, aimed at helping senior leaders bridge the gap between marketing spend and true return on investment (ROI).Featuring data expert Lyane Keane, we explore the pitfalls of segmented data, the power of centralising information into a single sys
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