HeyJaredDigital Marketing From The Coalface
Digital marketing chat from people at the coalface delivering successful solutions to tech and engineering businesses in the UK, Europe, USA & Australia. It often descends into jibberish, but enjoyable jibberish.
- Indexed episodes, last 90 days
- 4
- Latest publication
- Aug 21, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
Why Your AI is Targeting Men, Ignoring Languages, and Boring Your Audience (And How to Fix It) (opens the original)
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This week on Digital Marketing from the Coalface, Julie and Leslie dig into what actually happens when you hand marketing decisions over to an algorithm, including a few stories that are more entertaining than they probably should be. When "optimised" budgets go rogue: a campaign built to get women into STEM programmes ended up serving ads mostly to men. Not, as we suspected, because of a biased dataset, but because of the maths. Women drive a higher share of buying decisions, so their clicks co
Gold Bangles At The Open, AI Blunders From HubSpot And All The Usual Mayhem (opens the original)
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In this episode of Digital Marketing From The Coalface , Dave and Julie return from a brief hiatus to strip away the AI hype. F rom silly software oversight errors to the critical mechanics of B2B user experience, they once again bring a no-nonsense, practical reality check for business owners, tech leaders, and marketing directors working in the B2B space. Key Takeaways for B2B & Tech Leaders: The HubSpot AI nuance failure: Dave breaks down a real-world blunder where HubSpot's beta AI tool reco
Strategy Over FOMO: The Case for the Niche, Accidental AI Apps, and the Reality of Meta Descriptions (opens the original)
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Feel like the internet is constantly telling you your marketing is out of date? You aren't alone. This week on Digital Marketing from the Coalface , David and Julie are talking about the exhaustion of "marketing FOMO" and how tech and engineering leaders can focus on the foundations instead of chasing the next shiny object. We get into the classic debate: should you specialise or generalise? Is niching down a massive risk, or is it the absolute best way to land great clients who actually get wha
Differentiating Your Industrial Marketing and Stopping Google Ads Leaks (opens the original)
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Let's be brutally honest: if we stripped the logo off your manufacturing or engineering website, would your buyers have any idea who you are? Or are you indistinguishable from your competitors? Pragmatic engineers love to believe that simply listing capabilities like "NDT inspection" or "pressure testing" makes them special. It doesn't. In this episode of Digital Marketing From The Coalface, Dave and Julie rip into the boring, copy-paste marketing plaguing the B2B sector. Learn why you need to s
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