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Digiday is a leading industry publication focused on the business of digital media, marketing and advertising.
- Indexed articles, last 90 days
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Mobile ad giants AppLovin and Unity locked in legal dispute over data collection (opens the original)
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Two of the biggest names in mobile advertising have further entrenched their rivalry in court filings this week, with AppLovin suing Unity. AppLovin has asked the Superior Court of California in San Francisco to temporarily restrict rival Unity from collecting and using certain data generated through its mobile advertising business, escalating a dispute between two of the sector’s largest platforms that is also heading to arbitration. In an application
At its flagship unBoxed conference, Amazon Ads collapses buying silos as AI takes a bigger role in media decisions (opens the original)
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Amazon’s dominance in retail media budgets is hardly a surprise, with Madison Avenue observers expecting a push to win similar spend in adland. And at its flagship advertising and marketing conference, hosted this week in San Francisco, California, Amazon unveiled its latest offerings. However, as allegations from government authorities around auction practices continue to dog certain aspects of its media operations, market observers advise caution when it comes to accepting the advertising and
The Rundown: Average CMO tenure has shrunk by over a third in 16 years (opens the original)
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A survey of 13,000 U.S. marketing professionals has found the median time in office enjoyed by CMOs is down 35% since 2010. It’s a stark proof of what media experts and agency practitioners have noticed for a while — that their client leaders across the boardroom table often don’t stick around for long. The study, which surveyed companies with over 100 employees, was conducted by recruitment firm Findem and networking platform CMO Huddles. The survey found that while CMOs that started their role
Condé Nast, Hearst among 300 media execs to push federal ‘bad bots’ bill on AI scraping (opens the original)
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Executives from Condé Nast, Hearst Magazines, USA Today Co., and The Seattle Times will be among more than 300 news publishers heading to Washington D.C. today to press Congress to crack down on “bad bots” that scrape their content for AI training without permission. The trip, organized by trade body News/Media Alliance, is centered on a bill known as the Stealth Bot Prohibition Act, that would force AI stealth crawlers to clearly identify themselves and their purpose instead of disguising their
Here’s what OpenAI needs to do to reach its billion-dollar ad ambitions (opens the original)
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Subscribe: Apple Podcasts • Spotify OpenAI has billion-dollar goals for its ChatGPT ads by the end of this year. The question is: Can execs woo advertisers enough to make good on those ambitions? Just seven months after its initial launch, OpenAI’s ad business is running a
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