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- Indexed episodes, last 90 days
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- Sep 23, 2026
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- Sep 23, 2026
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141. How iconic brands like Kit Kat stay consistent without standing still (opens the original)
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We’re back for Season 5! On our first episode back, Jess Gaedeke is joined by Kunal Mehta, Global Head of Marketing, Communication and Brand at DSM-Firmenich Animal Nutrition & Health, to explore why consistency is the foundation of strong brand building, how Kit Kat broke one of its most iconic brand rules to take a stand on girls’ education, and why the strongest brands know when to stay consistent and when to take a bigger swing.
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